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“paurav shukla”

Showing 1 - 12 of 12 results for “paurav shukla”
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  • Brand Management

    Principles and Applications for Effective Branding

    by Jaywant Singh, Paurav Shukla ...
    How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook.***Brand Management***combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key ... Read more

    $43.19 USD

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  • Marketing Communications

    A European Perspective

    by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Read more

    $38.89 USD

  • Making Questions Work

    A Guide to How and What to Ask for Facilitators, Consultants, Managers, Coaches, and Educators

    by Dorothy Strachan ...
    This book is an invaluable desk reference for facilitators, leaders, coaches and anyone who wants to engage in more effective learning and decision-making conversations. It offers over 1700 rich questions that you can borrow or adapt to improve your inquiry skills, and provides clear frameworks that point to when, where, and why particular questions are most useful. ... Read more

    $50.00 USD

  • Emotionomics: Leveraging Emotions for Business Success

    by Dan Hill ...
    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Read more

    $25.19 USD

  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Edited by Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Read more

    $44.69 USD

  • The Five Talents That Really Matter

    How Great Leaders Drive Extraordinary Performance

    by Barry Conchie, Sarah Dalton ...
    A former Gallup Global Leadership Research and Development leader and the New York Times bestselling coauthor of Strengths-Based Leadership demystifies the aura and complexity surrounding high performing leaders through original research and interviews with high-performing global leaders.The leadership space is rife with myths, such as the belief that anyone can be a leader with enough effort or ... Read more

    $15.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Design Journeys through Complex Systems

    Practice Tools for Systemic Design

    by Peter Jones, Kristel van Ael ...
    Design Journeys through Complex Systems combines systemic design, leading thinking practices, and years of the combined authors' experiences into a practitioner's handbook for design thinking. By drawing upon the authors' Systemic Design Toolkit, this book provides detailed knowledge of systems science, expanding upon essential systemic design texts in order to demonstrate the power of visual ... Read more

    $35.99 USD

  • Market Research Best Practice

    30 Visions for the Future

    by ESOMAR ...
    Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest ... Read more

    $100.00 USD

  • Handbook for Strategic HR - Section 6

    Change Management

    by OD Network, John Vogelsang PhD, Maya Townsend, Matt Minahan, David Jamieson, Judy Vogel, Annie Viets, Cathy Royal, Lynne Valek ...
    The pace of change is increasing and shows no signs of slowing down. This section brings you the best thinking from forty years of the OD Practitioner journal on:- The different kinds of change and what's needed to achieve each one.- What you must do to see change initiatives through to completion.- The enablers that must be in place for change to succeed.- Examining change from the change ... Read more

    Was $4.99 USD Now $0.99 USD

  • Hold Successful Meetings

    by Caterina Kostoula ...
    Series series Penguin Business Experts Series
    Meetings allow us to bring people together to inspire each other, solve problems and make a difference.Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will:- Equip you to hold fewer, ... Read more

    $11.39 USD

  • HR in a Nutshell

    Making Good Managers Great!

    by Steve Bareham ...
    Staff members determine the success of any organization, and since staff members are people, they don’t behave the same way. This means managers have to be amateur psychologists when they hire, interview, orient, train, coach, discipline, and evaluate performance. But how many managers have specific human resources training? Human resources is like any other discipline; it requires study of proper ... Read more

    $9.99 USD or Free with Kobo Plus

  • Principles and Practice of Marketing

    by Jim Blythe ...
    When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product ... Read more

    $68.39 USD