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The Anatomy of Humbug

How to Think Differently About Advertising

by Paul Feldwick ...

How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too ... Read more

$9.99 USD

Also available as: Audiobook

How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too
... Read more

Also available as: Audiobook
Why Does The Pedlar Sing?

What Creativity Really Means in Advertising

by Paul Feldwick ...

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological ... Read more

$8.99 USD

Also available as: Audiobook

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological
... Read more

Also available as: Audiobook
Audiobook

The Anatomy of Humbug

How to Think Differently About Advertising

by Paul Feldwick ...

Narrated by Paul Feldwick ...

Unabridged

4 hours 5 min

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too ... Read more

$16.99 USD or Free with Kobo Plus

Also available as: eBook

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too
... Read more

Also available as: eBook
Audiobook

Why Does The Pedlar Sing?

What Creativity Really Means in Advertising

by Paul Feldwick ...

Narrated by Paul Feldwick ...

Abridged

8 hours 28 min

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological ... Read more

$24.99 USD or Free with Kobo Plus

Also available as: eBook

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological
... Read more

Also available as: eBook

Audiobook

Artificial Intelligence: What Everyone Needs to Know Today About Our Future

by James C. Moore ...

Narrated by Nick Dolle ...

Unabridged

32 min

Why do we need research to ensure that artificial intelligence remains safe and beneficial? What are the benefits and risks of artificial intelligence?Today only, get this audio bestseller for a special price.From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly. While science fiction often portrays AI as robots with human-like characteristics, AI can encompass ... Read more

$4.99 USD or Free with Kobo Plus

Also available as: eBook

Why do we need research to ensure that artificial intelligence remains safe and beneficial? What are the benefits and risks of artificial intelligence?Today only, get this audio bestseller for a special price.From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly. While science fiction often portrays AI as robots with human-like characteristics, AI can encompass
... Read more

Also available as: eBook
Audiobook

How Great Is Our God

100 Indescribable Devotions About God and Science

by Louie Giglio ...

Narrated by Louie Giglio, Tory Vore, James Vore ...

Series series Indescribable Kids
Unabridged

4 hours 34 min

Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with ... Read more

$20.99 USD

Also available as: eBook

Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with
... Read more

Also available as: eBook
SHE IS Women in STEAM

Stories of Women in the field of Science, Technology, Engineering, Arts & Culture, and Mathematics

by ElsaMarie D'Silva, Supreet K Singh ...

“This book showcases the journey of remarkable women who dared to create an inclusive STEM ecosystem in India. It also highlights the need for a robust strategy to address the root causes of and solutions for gender imbalance in STEM, including the unconscious biases that women in science face.”Kanta Singh, Deputy Representative, UN WomenThis book celebrates gender, leadership, and sustainable ... Read more

$5.99 USD

“This book showcases the journey of remarkable women who dared to create an inclusive STEM ecosystem in India. It also highlights the need for a robust strategy to address the root causes of and solutions for gender imbalance in STEM, including the unconscious biases that women in science face.”Kanta Singh, Deputy Representative, UN WomenThis book celebrates gender, leadership, and sustainable
... Read more
Audiobook

The Choice Factory

The award-winning guide to behavioural science and marketing

by Richard Shotton ...

Narrated by Simon Cole ...

Unabridged

5 hours 1 min

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a ... Read more

$22.81 USD

Also available as: eBook

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a
... Read more

Also available as: eBook
How Great Is Our God

100 Indescribable Devotions About God and Science

by Louie Giglio ...

Illustrated by Nicola Anderson ...

Series series Indescribable Kids
Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with ... Read more

$10.99 USD

Also available as: Audiobook

Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with
... Read more

Also available as: Audiobook
More Plants Less Waste

Plant-based Recipes + Zero Waste Life Hacks with Purpose

by Max La Manna ...

DELICIOUS PLANT-BASED RECIPES TO WASTE LESS FOOD!Max La Manna, low waste chef and climate activist, bridges the gap between vegan food and waste-free cooking - inviting us to channel the MORE PLANTS LESS WASTE mindset and discover a stronger purpose in the kitchen and in our daily routines.--Through his viral recipe videos and work with BBC Earth and beyond, Max has inspired hundreds of thousands ... Read more

$2.99 USD

DELICIOUS PLANT-BASED RECIPES TO WASTE LESS FOOD!Max La Manna, low waste chef and climate activist, bridges the gap between vegan food and waste-free cooking - inviting us to channel the MORE PLANTS LESS WASTE mindset and discover a stronger purpose in the kitchen and in our daily routines.--Through his viral recipe videos and work with BBC Earth and beyond, Max has inspired hundreds of thousands
... Read more
How not to Plan

66 ways to screw it up

by APG Ltd ...

In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot ... Read more

$8.99 USD

In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot
... Read more
Indescribable

100 Devotions About God and Science

by Louie Giglio ...

Illustrated by Nicola Anderson ...

Series series Indescribable Kids
Discover the wonders of the universe with the Creator. Based on Louie Giglio's popular messages "Indescribable" and "How Great Is Our God," Indescribable: 100 Devotions About God and Science will help kids discover the incredible creation of our indescribable God.Indescribable displays the majesty of creation with scientific findings, photography, and original illustrations. Children who are ... Read more

$11.99 USD

Also available as: Audiobook

Discover the wonders of the universe with the Creator. Based on Louie Giglio's popular messages "Indescribable" and "How Great Is Our God," Indescribable: 100 Devotions About God and Science will help kids discover the incredible creation of our indescribable God.Indescribable displays the majesty of creation with scientific findings, photography, and original illustrations. Children who are
... Read more

Also available as: Audiobook

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The Anatomy of Humbug

Why Does The Pedlar Sing?

The Anatomy of Humbug

Why Does The Pedlar Sing?

People who read these also enjoyed

Artificial Intelligence: What Everyone Needs to Know Today About Our Future

How Great Is Our God

SHE IS Women in STEAM

The Choice Factory

How Great Is Our God

More Plants Less Waste

How not to Plan

Indescribable

eReaders

Apps

Accessories

Shopping Cart

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Your Shopping Cart is empty

Available:

1 audiobook monthly

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“paul feldwick”

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