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“nora henning”

Showing 1 - 12 of 12 results for “nora henning”
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  • Brands in the Retrospective. A consumer motivation study

    by Nora Henning ...
    Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8 (1,7), Maastricht University (Faculty of Economics and Business Administration Department of Marketing), language: English, abstract: One notable trend that can be observed in the 21st century is the increasing visibility of objects that stem from or look like products of past ... Read more

    $38.22 USD

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  • The Serendipity Mindset

    The Art and Science of Creating Good Luck

    by Christian Busch ...
    Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere.Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Positioning the Brand

    An Inside-Out Approach

    by Rik Riezebos, Jaap van der Grinten ...
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... Read more

    $73.99 USD

  • Selling to The New Elite

    Discover the Secret to Winning Over Your Wealthiest Prospects

    by Stephen KRAUS, Dr. Jim Taylor, Doug HARRISON, Chip BESIO ...
    In this practical and fascinating follow-up to their behind-the-scenes look at America’s most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented ... Read more

    $9.49 USD

  • Designed Leadership

    by Moura Quayle ...
    Great leaders aspire to manage “by design”—with a sense of purpose and foresight. But too few leaders incorporate the proven practices and principles of the design disciplines. Lessons learned from the world of design, when applied to management, can turn leaders into collaborative, creative, deliberate, and accountable visionaries. Design thinking loosens the mind and activates innovation. It ... Read more

    $18.99 USD

  • Etiquette Good Behavior & Style in Everyday Professional Life

    Incl. Bonus – Rules of Decency, Ethics & Morals, Value-Oriented Leadership, Good Manners in Bussiness, Correct Action & Attitude

    by Simone Janson ...
    Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Read more

    $11.89 USD or Free with Kobo Plus

  • The Management of Luxury

    An International Guide

    Edited by Benjamin Berghaus, Sven Reinecke, Prof. em Dr. Günter Müller-Stewens ...
    Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The ... Read more

    $46.99 USD

  • Advertising Transformed

    The New Rules for the Digital Age

    by Fons Van Dyck ...
    Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create ... Read more

    $35.99 USD

  • The Rainmaker Effect

    Contradictions of the Learning Organization

    by Stefan Kühl ...
    Series Book 2 - Challenges of New Organizational Forms
    The belief that rainmakers bring rain is a superstition, but they are able to create cohesion among the people who believe in their powers. Stefan Kühl describes how the rainmaker effect works in the model of the learning organization. Many of the modern management principles that are billed as formulas for success – e.g., clear objectives, employee identification, participation, and continuous ... Read more

    $8.99 USD

  • Strategic Foresight

    An Introductory Guide to Practice

    by Jan Oliver Schwarz ...
    Organisations today are being challenged to make sense of changes in environments that, now more than ever, are described as VUCA (volatile, uncertain, complex, and ambiguous). They are also being driven to understand how the future will evolve and what impact it will have not only on the organisations themselves but also on industries and societies. In recent decades a field has emerged to ... Read more

    $54.99 USD

  • Marketing Concept - The St. Gallen Management Approach

    by Prof. Dr. Thomas Bieger ...
    This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, ... Read more

    $33.57 USD

  • Find the Meaning of Life

    Incl. Bonus – Agile leading in change with psychology & communication, use employee motivation emotional intelligence & resilience, learn mindfull project management

    by Simone Janson ...
    Series series Get Your Goals Edition
    Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Read more

    $11.89 USD or Free with Kobo Plus