Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“nigel bradley”

Showing 1 - 12 of 12 results for “nigel bradley”
Skip side bar filters

  • Demarketing

    Edited by Nigel Bradley, Jim Blythe ...
    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand?There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to ... Read more

    $73.99 USD

People who read this also enjoyed

  • Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

    The Thesaurus to Help You Promote Your Products, Services, and Ideas

    by Richard Bayan ...
    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... Read more

    $14.29 USD

  • Scientific Advertising

    by Claude C. Hopkins ...
    Scientific Advertising by Claude C. HopkinsThe time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood.The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law.Advertising, once ... Read more

    $3.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Anatomy of Humbug

    How to Think Differently About Advertising

    by Paul Feldwick ...
    How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too ... Read more

    $9.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audience

    Marketing in the Age of Subscribers, Fans and Followers

    by Jeffrey K. Rohrs ...
    AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... Read more

    $15.00 USD

  • Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

    by Akshay Desai ...
    An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Read more

    Free

  • How To Start Your Own Cupcake (or any other kind of) Business

    by Gunnar Lawrence ...
    OKAY HERE’S THE STORY. In November I contracted to write this ebook on How To Start a Cupcake Business. The intent was to be able to offer it for free so you would purchase (insert name here)’s wonderful program that will teach you how to start and run a cupcake business.AFTER BEING PROMISED for several months that I would get paid at the end of December, then the end of January I said F#$% it ... Read more

    $0.99 USD

  • Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade

    by Martyn Forrester ...
    ‘ADVERTISING IS A PEOPLE BUSINESS. SO IS CANNIBALISM’ This is the book that gives you the naked varnished truth about the glamorous, cut-throat world of advertising in the 1980s, where the goals are money, sex, power, awards – and finding a great new place for lunch. Everything is here, from the disaster behind the making of those familiar TV commercials to the bitchy in-fighting (‘The Orient ... Read more

    $5.99 USD or Free with Kobo Plus

  • Brain to Books Cyber Convention Author's Super Simple Guide to Participation

    by Aurelia Maria Casey, Angela B. Chrysler ...

    Free

  • The Real Coke, the Real Story

    by Thomas Oliver ...
    “Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New YorkOn April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the ... Read more

    $5.99 USD

  • Starting a Daycare Center

    by V.T. ...
    Do you like children? Ever consider opening a daycare center? Well, it may sounds too big for you, but you can find a find partners to do it. This ebook compiles tons of tips from REAL daycare center business owners, sharing their experience and tips with you on opening and running a successful daycare center. It can be easier than you think. Learn how to get your finance, shareholders, equipments ... Read more

    $3.99 USD

  • The illustrator's survival guide - 2nd Edition

    by Amélia Giroux-Gagné, Nicolas Trost ...
    The illustrator’s survival guide - 2nd edition “Since its inception in 1983, Illustration Québec (Québec Association of Illustrators) has developed numerous promotional tools for illustrators. It has also created documents regarding copyrights, contracts, licences, and other issues relative to the profession of illustration. With its extensive experience, Illustration Québec decided that it was ... Read more

    $11.99 USD