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“nelson ms matos”

Showing 1 - 12 of 12 results for “nelson ms matos”
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  • Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

    Edited by Célia M.Q. Ramos, Carlos M.R. Sousa, Nelson M.S. Matos, Rashed Isam Ashqar ...
    To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers’ and prospects’ journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to ... Read more

    $215.99 USD

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  • Strategic Marketing in Tourism Services

    Edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith ...
    Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment ... Read more

    $95.19 USD

  • Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability

    Proceedings of the TURITEC 2023 Conference, October 19–20, 2023, Málaga, Spain

    Edited by Antonio J. Guevara Plaza, Alfonso Cerezo Medina, Enrique Navarro Jurado ...
    Series series Springer Nature Proceedings excluding Computer Science
    This open-access book presents the best research papers from the XIV International Congress on Tourism and Information and Communications Technologies (TURITEC2023), held in Málaga, Spain from 19 to 20 October 2023. The book explores the profound impact of COVID-19 on the tourism industry and the increasing importance of digitalization and Information and Communication Technologies (ICTs) as key ... Read more

    Free

  • Routledge Handbook of Hospitality Marketing

    Edited by Dogan Gursoy ...
    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality ... Read more

    $68.99 USD

  • Strategies in E-Business

    Positioning and Social Networking in Online Markets

    Edited by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Eduardo Vendrell, Cesar Ferri-Ramirez, Marta Peris Peris-Ortiz ...
    Series series Business and Management (R0)
    In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs—with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business ... Read more

    $89.09 USD

  • Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

    Edited by Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis ...
    Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile ... Read more

    $211.49 USD

  • Advances in Tourism, Technology and Systems

    Selected Papers from ICOTTS 2024, Volume 2

    Edited by António Abreu, João Vidal Carvalho, Dália Liberato, Rui Alexandre Castanho ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2024), held at University of Madeira, Portugal, from 30 to 31 October 2024. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing ... Read more

    $260.09 USD

  • Advances in Tourism, Technology and Systems

    Selected Papers from ICOTTS 2021, Volume 2

    Edited by João Vidal de Carvalho, Pedro Liberato, Alejandro Peña ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2021), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 4 to 6 November 2021. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in ... Read more

    $215.09 USD

  • Maximizing Destination Marketing Strategies in the Digital Era

    Edited by Mohammad Soliman, Islam Elgammal ...
    The rapid advancement of technology has transformed how destinations market themselves, making digital strategies essential for attracting and engaging modern travelers. Leveraging tools like social media, data analytics, and virtual reality can create more personalized and immersive experiences that drive tourism and economic development. Understanding and adapting to these digital trends is ... Read more

    $188.99 USD

  • Advances in Tourism, Technology and Systems

    Selected Papers from ICOTTS 2025, Volume 1

    Edited by António Abreu, João Vidal Carvalho, Pedro Liberato, João do Monte Duarte ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology, and Systems (ICOTTS 2025), held at Technical University of the Atlantic, Sal, Cape Verde, from November 6 to 8, 2025. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism ... Read more

    $296.09 USD

  • Advances in Tourism, Technology and Systems

    Selected Papers from ICOTTS 2024, Volume 1

    Edited by João Vidal Carvalho, António Abreu, Mara Franco, Pedro Liberato ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2024), held at held at University of Madeira, Portugal, from 30 to 31 October 2024. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital ... Read more

    $260.09 USD

  • Perspectives and Trends in Education and Technology

    Selected Papers from ICITED24, Volume 2

    Edited by António Abreu, João Vidal Carvalho, Anabela Mesquita, Agostinho Sousa Pinto, Marcelo Mendonça Teixeira ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book from the LNNS Series is composed of the best selected papers accepted for presentation and discussion at the 2024 International Conference in Information Technology & Education (ICITED’24). The ICITED is a multidisciplinary conference with a special focus on new Technologies and Systems in the Education sector and was held between July 11 and 13, 2024. The ICITED’24 was supported by the ... Read more

    $224.09 USD