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  • Strategic Orientations and Innovativeness of Multinational Corporations

    A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context

    by Nele Jacobs ...
    Series series Business and Economics (German Language)
    Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs.In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic ... Read more

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  • Our food will be fine

    How technology and climate give us new food opportunities

    What will we eat?Today the store shelves are full, but what about tomorrow? As climate change and global tensions put pressure on our food system, a new wave of possibilities is emerging: from microbes that produce food to soils that nourish us, from artificial intelligence that maps our oceans to surprising adventures in the kitchen. This book explores the crucial turning points and shows how ... Read more

    $15.19 USD or Free with Kobo Plus