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“munazza saeed”

Showing 1 - 12 of 12 results for “munazza saeed”
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  • Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness

    Edited by Bashir Ahmad, Muhammad Abrar, Munazza Saeed ...
    In today’s hospitality industry, the integration of marketing technology reshapes how businesses engage with customers and streamline operations. To remain competitive, companies rely on tools like customer relationship management (CRM) systems, data analytics, and automation to enhance guest experiences and drive brand loyalty. However, the success of this technology depends on the skills and ... Read more

    $256.49 USD

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  • Leaders of the Digital Age

    Strategies for Managing the Future

    Edited by Arzu Uğurlu Kara, Murat Sağbaş ...
    This book delves into the transformative role of digital leadership in contemporary organizations, exploring how digital technologies influence leadership practices, organizational culture, and business strategy. Through a comprehensive approach, the work examines key aspects such as the integration of digital leadership into organizational culture, the impact of digital leadership on innovation, ... Read more

    $51.29 USD

  • Technological Innovations and Industry 5.0

    A Supply Chain Perspective

    Edited by Jyri Vilko, Sajid Nazir, Mahmood Ali, Marko Torkkeli ...
    Series series Developments and Advances in the Supply Chain Industry
    Technological Innovations and Industry 5.0: A Supply Chain Perspective provides a complete review of Industry 5.0, its guiding principles, and its possible effects on supply chains. Examining the difficulties and possibilities presented by the incorporation of cutting-edge technologies into supply chain management, it guides the reader through decision making to application.Robotics, artificial ... Read more

    $121.99 USD

  • Smart Operations and Enhancing Guest Experience in the Hospitality Industry

    Edited by Mohammad Badruddoza Talukder, Hasib Hassan Khan Chowdhury ...
    The hospitality industry stands at the crossroads of a technological revolution, where the infusion of innovative technologies redefines traditional operations. As the modern traveler seeks seamless, personalized, and immersive experiences, innovations such as artificial intelligence (AI), the internet of things (IoT), and data-driven systems are unlocking new possibilities for operational ... Read more

    $224.99 USD

  • Innovative Technologies for Increasing Service Productivity

    Edited by Sridhar Manohar, Amit Mittal, Sekar Raju, Arjun J. Nair ...
    Service organizations are grappling with unprecedented challenges in maintaining and enhancing productivity. As the landscape evolves, traditional approaches to service operations become obsolete, necessitating a deep understanding of the intricate dynamics at play. Innovative Technologies for Increasing Service Productivity delves into this urgent issue, offering a comprehensive exploration of ... Read more

    $274.49 USD

  • Addressing Contemporary Challenges in the B2B Hospitality Sector

    Edited by Vipin Nadda, Amit Sharma, Hemant Mediratta, Sumesh Singh Dadwal ...
    The hospitality industry is a cornerstone of global commerce, facilitating business relationships, conferences, events, and the exchange of ideas. However, in recent years, the B2B hospitality sector has faced unprecedented challenges that have altered the way businesses operate within this space. From the impact of the COVID-19 pandemic on travel and in-person meetings to the rise of virtual and ... Read more

    $175.49 USD

  • Integrating Social Media Tools Into Hotel Operations and Marketing

    Edited by Ankit Shukla, Nagendra Yadav, Karan Berry, Siddharatha Sharma, Ghamaliel M. Villalobos ...
    The use of social media in hotel management transforms how hospitality businesses engage with guests and manage their brand. Social media platforms enable hotels to showcase experiences, respond to customer feedback, and build stronger relationships with current and future guests. Beyond marketing, social media insights support operational decision-making by revealing guest preferences, service ... Read more

    $229.49 USD

  • Business Transformation and Digital Innovation in the Service Sector

    Edited by Pankaj Kumar Tyagi, Ajit Kumar Singh, Keshav Kaushik, Vipin Nadda ...
    Business Transformation and Digital Innovation in the Service Sector explores the profound effects of digital innovation on the service sector, especially its potential for driving business transformation. Providing a technical examination of the various ways in which digital technologies are revolutionizing service-oriented industries, the book offers insight and strategy for organizations ... Read more

    $233.99 USD

  • Review of Technologies and Disruptive Business Strategies

    Edited by Rahul Pratap Singh Kaurav, Vinaytosh Mishra ...
    Series Book 3 - Review of Management Literature
    The pace of technological innovation has accelerated rapidly over the past decade, and this has led to Disruptive Business Strategies (DBS) that have reshaped many industries. Technology has been essential for creating and sustaining many new businesses, and also giving them a competitive edge.This volume of Review of Management Literature (RoML), focuses on two key areas: The first is the latest ... Read more

    $121.99 USD

  • Empowering Value Co-Creation in the Digital Era

    Edited by Bruno Barbosa Sousa, Cláudia Miranda Veloso ...
    In the digital era, the concept of value co-creation evolved from a passive exchange to a dynamic, collaborative process that empowers organizations and consumers. The rise of interconnected technologies, data-driven insights, and digital platforms unlock new avenues for creating shared value. Companies can now engage customers, partners, and competitors in real-time, transforming traditional ... Read more

    $256.49 USD

  • Advancing Smart Tourism Through Analytics

    Edited by Bindi Varghese, Sandhya H. ...
    The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized, immersive experiences. However, many businesses need help to effectively harness the power of data analytics and artificial intelligence (AI) to meet these evolving demands. The need for more understanding and expertise in utilizing AI-driven data analytics poses a significant ... Read more

    $301.49 USD

  • Smart and Sustainable Interactive Marketing

    Edited by Hamid Reza Irani, Hamed Nozari ...
    In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious ... Read more

    $256.49 USD