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  • Data Revolution

    How Big Data Will Change the Way of Doing Business?

    by Michael Toedt ...
    Data is everywhere. There is no way to stop, deny or avoid it. Big Data is the next economic revolution. After the triumphant success of the Internet, the capabilities of managers to use the endless and steadily increasing amount of data will split companies into those who know what they do, and those who just guess. There will only be winners or losers. Managers need to understand that we are on ... Read more

    $17.99 USD or Free with Kobo Plus

  • Big Data - Challenges for the Hospitality Industry

    2nd Edition

    by Michael Toedt ...
    Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement ... Read more

    $11.99 USD or Free with Kobo Plus

  • Audiobook

    Start-Ups in Hotel Tech: Smart Innovation or Hidden Risk?

    What hoteliers and IT managers should know before saying yes.

    Series Audiobook 1 - dailyponit Hotel Tech Insights

    Unabridged

    5 min

    This audiobook is narrated by a digital voice.Start-ups bring fresh energy, bold ideas, and slick user interfaces to hotel technology. But what’s behind the scenes?In this episode, Michael Toedt breaks down the hidden risks and real opportunities hoteliers and IT managers should consider before partnering with a tech start-up. From integration issues to security gaps and legal pitfalls, you'll ... Read more

    Free

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    How Innovators Successfully Implement New Business Models

    Series series Business and Management (R0)
    Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each ... Read more

    $71.99 USD

  • The SaaS Sales Method for Account Executives: How to Win Customers

    Sales Blueprints, #5

    Series Book 5 - Sales Blueprints
    Sales account executives today face challenges from all directions. Customers want to do their own research. Sales cycles are shorter. Contract sizes are smaller. And few companies have the time or resources to invest in ongoing sales training. This set of Blueprints provides a detailed and structured approach to succeeding as a sales account executive. With advice for both individual salespeople ... Read more

    $25.00 USD or Free with Kobo Plus

  • Strategic Training Management: Transforming the Business of Training

    Learning and Development Managers are often highly competent trainers who have been promoted on their technical capability and have a history of success in designing and delivering learning outcomes. Apart from their knowledge of instructional design, training delivery, training administration, and training logistics, today's Training Manager must have skills in leadership, coaching, counseling, ... Read more

    $14.99 USD

  • The Resume Handbook

    How to Write Outstanding Resumes and Cover Letters for Every Situation

    Only one interview is granted for every 250 resumes receivedWith The Resume Handbook, you can make sure yours is the one on top! Your resume has one purpose: to obtain an interview. In order to create an interview-winning resume, you need to know what to say and how to say it - and The Resume Handbook will show you how.The book focuses on three major objectives:Organization: Give your resume ... Read more

    $2.99 USD

  • Sexy Little Numbers

    How to Grow Your Business Using the Data You Already Have

    Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, ... Read more

    $5.99 USD

  • The Seth Godin Handbook - Everything You Need To Know About Seth Godin

    by Paul Lindsay ...
    This book is your ultimate Seth Godin resource. Here you will find the most up-to-date information, facts, quotes and much more.In easy to read chapters, with extensive references and links to get you to know all there is to know about Seth Godin's whole picture right away. Get countless Seth Godin facts right at your fingertips with this essential resource.The Seth Godin Handbook is the single ... Read more

    $12.99 USD or Free with Kobo Plus

  • Building Successful Partner Channels

    Channel Development & Management in the Software Industry

    The book applies the business model and business model environment frameworks developed by Alexander Osterwalder and Yves Pigneur and concludes that taking the indirect route to market adds an additional layer of complexity to our business model as we leave the control of finding, winning, making, keeping and growing happy customers to third parties.The book explains that the direct and the ... Read more

    $17.99 USD

  • Approved Marketing Plans for New Products and Services

    This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.Advance Praise for Approved Marketing Plans for New Products and ServicesDr. Ken ... Read more

    $8.99 USD

  • Retail Marketing and Branding

    A Definitive Guide to Maximizing ROI

    Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.The second edition of Retail Marketing and Branding includes the following updates:* New and updated case examples* Updated figures and examples throughout* New interviewers with recent experiences* Additional chapters ... Read more

    $51.00 USD