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Crawl, Walk, Run

Advancing Analytics Maturity with Google Marketing Platform

by Michael Loban, Alex Yastrebenetsky ...

Traditional advertising has yielded its throne to the digital world, forever changing how major retailers, media outlets, and consumer goods companies attract their target audience—and forever changing how ROI is determined. Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for ... Read more

$6.99 USD or Free with Kobo Plus

Traditional advertising has yielded its throne to the digital world, forever changing how major retailers, media outlets, and consumer goods companies attract their target audience—and forever changing how ROI is determined. Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for
... Read more
Crawl, Walk, Run

Advancing Analytics Maturity with Google Marketing Platform

by Michael Loban, Alex Yastrebenetsky ...

In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working? Crawl, Walk, Run is your practical guide for ... Read more

$6.99 USD or Free with Kobo Plus

In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working? Crawl, Walk, Run is your practical guide for
... Read more

Inspired

How to Create Tech Products Customers Love

by Marty Cagan ...

Series series Silicon Valley Product Group
Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Read more

$19.00 USD

Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management
... Read more
The Complete Idiot's Guide to Starting a Web-Based Business

by Steve Slaunwhite ...

The web-based basics!Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses.• The Complete ... Read more

$9.99 USD

The web-based basics!Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses.• The Complete
... Read more
Customer Success

How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

by Nick Mehta, Dan Steinman, Lincoln Murphy ...

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Read more

$19.00 USD

Also available as: Audiobook

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale'
... Read more

Also available as: Audiobook
Get Agile

Scrum for ux, design & development

by Pieter Jongerius ...

Scrum is a project management method that dissolves boundaries and distributes responsibilities which in other methods have been protected for years. It is a radically different way of working: as many activities as possible take place at the same time, in the same room. Scrum is fast and delivers very high product quality at the same time. The book is a manual. It is aimed at everyone who works ... Read more

$23.99 USD

Scrum is a project management method that dissolves boundaries and distributes responsibilities which in other methods have been protected for years. It is a radically different way of working: as many activities as possible take place at the same time, in the same room. Scrum is fast and delivers very high product quality at the same time. The book is a manual. It is aimed at everyone who works
... Read more
The McGraw-Hill 36-Hour Course: Online Marketing

by Lorrie Thomas ...

Series series McGraw-Hill 36-Hour Courses
A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to ... Read more

$18.99 USD

A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to
... Read more
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

by Eric Greenberg, Alexander Kates ...

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... Read more

$20.99 USD

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and
... Read more
The Resume.Com Guide to Writing Unbeatable Resumes

by Warren Simons, Rose Curtis ...

The nation's #1 online resume service offers its exclusive advice on how to craft a winning resumeThe Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with:Sample resumes for every profession and job category, at every level, from entrylevel to executiveA comprehensive database of keywords, ... Read more

$19.99 USD

The nation's #1 online resume service offers its exclusive advice on how to craft a winning resumeThe Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with:Sample resumes for every profession and job category, at every level, from entrylevel to executiveA comprehensive database of keywords,
... Read more
The SaaS Email Marketing Playbook

Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email

by Étienne Garbugli ...

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go ... Read more

$9.99 USD or Free with Kobo Plus

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go
... Read more
CRM For Dummies

by Lars Helgeson ...

Save time, save money, and grow your business with more effective CRMCRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one ... Read more

$18.00 USD

Save time, save money, and grow your business with more effective CRMCRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one
... Read more
Marketing Strategy: A Beginner's Guide to B2B Marketing Success

by Jason W. Simmons ...

This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that. The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken ... Read more

$6.99 USD or Free with Kobo Plus

This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that. The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken
... Read more

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“michael loban”

Crawl, Walk, Run

Crawl, Walk, Run

People who read these also enjoyed

Inspired

The Complete Idiot's Guide to Starting a Web-Based Business

Customer Success

Get Agile

The McGraw-Hill 36-Hour Course: Online Marketing

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

The Resume.Com Guide to Writing Unbeatable Resumes

The SaaS Email Marketing Playbook

CRM For Dummies

Marketing Strategy: A Beginner's Guide to B2B Marketing Success

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