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michael l gruenberg

Showing 1 - 12 of 12 results for “michael l gruenberg
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  • Buying and Selling Information

    A Guide for Information Professionals and Salespeople to Build Mutual Success

    Both sides of the negotiating table are represented in this practical and much-needed guide by Michael L. Gruenberg, a veteran of the electronic information field. With over 30 years selling information to libraries of all types and sizes, Gruenbergs time-tested tips, techniques, and strategies come together in a must-read guide for sales professionals and their library customers alike. The ... Read more

    $32.99 USD or Free with Kobo Plus

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  • Cheap

    The High Cost of Discount Culture

    A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force ... Read more

    $4.99 USD

  • Scoring Points

    How Tesco Continues to Win Customer Loyalty

    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Read more

    $41.99 USD

  • The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience

    by Hyken,Shep ...
    Customer service isnt a departmentits a philosophy that includes every person and aspect of the best and brightest companies. In a tough competitive and price-sensitive economy customer service is one of the most essential tools to separate your business from the competition. In this sequel to the bestseller The Cult of the Customer Shep Hyken delivers seven powerful strategies that any ... Read more

    $8.99 USD or Free with Kobo Plus

  • How to Be a Fierce Competitor

    What Winning Companies and Great Managers Do in Tough Times

    From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on itEconomic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business ... Read more

    $12.00 USD

  • 1,001 Ways to Keep Customers Coming Back

    WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

    Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer LoyaltyImagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep ... Read more

    $14.99 USD

  • Wal-Mart: The Bully of Bentonville

    How the High Cost of Everyday Low Prices is Hurting America

    The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors, ... Read more

    Was $6.99 USD Now $4.99 USD

  • The Complete Idiot's Guide to Great Customer Service

    by Ron Karr ...
    You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make great customer service an indispensable part of your daily operation! The Complete Idiot's Guide® to Great Customer Service teaches you how ... Read more

    $8.99 USD

  • Transform: How Leading Companies are Winning with Disruptive Social Technology

    Transform . . . or Be Left BehindCreate unprecedented business value with social technologiesChief Strategy Officer at Jive Software, Christopher Morace was one of the first people to arrive at the intersection of social technology and business strategy. He has overseen more than 800 deployments of social technology in major corporations. A true pioneer of what is arguably the most important ... Read more

    $19.99 USD

  • Bread and Butter

    What a Bunch of Bakers Taught Me About Business and Happiness

    by Tom McMakin ...
    Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company with 140 stores in 40 states.Second, it's the story of one employee's success--the author, Tom McMakin, who was looking for a job and found ... Read more

    $12.99 USD

  • Customer Service... and Beyond

    It is All About the Wow!

    by Dawn Mushill ...
    In a nation where price alone once dictated consumer decision, a bruised economy and resulting surge of fierce competition have the focus from cost to service. As the humanizing of the customer encounter glides into the spotlight, it's a new dance. Unfortunately, not everyone knows the steps...and some of us are clumsy. Dawn Mushill has chosen the perfect background music to teach us the moves in ... Read more

    $6.99 USD or Free with Kobo Plus

  • Libraries and Archives

    A Comparative Study

    by Tomas Lidman ...
    Series series Chandos Information Professional Series
    Libraries and Archives analyses the facts and arguments behind an increasing debate as to what extent libraries and archives are fulfilling the same missions. Despite the fact that they have different legal statuses, legal frameworks, and the work-flow looks very different, some politicians and bureaucrats think that there is much to gain if the two institutions work closely together or even merge ... Read more

    $58.99 USD