Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Includes eBooks
  
  Includes audiobooks
  
  Includes 30 hours of listening time
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Includes eBooks
  
  Includes audiobooks
  
  Includes 30 hours of listening time
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Strategic Issues Management

Organizations and Public Policy Challenges

by Robert L. Heath, Michael J. Palenchar ...

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. ... Read more

$116.99 USD

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J.
... Read more

Pitch Perfect

How to Say It Right the First Time, Every Time

by Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

$7.99 USD

Also available as: Audiobook

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Read more

Also available as: Audiobook
Trust Us, We're Experts PA

How Industry Manipulates Science and Gambles with Your Future

by Sheldon Rampton, John Stauber ...

**The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.**We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles ... Read more

Was $11.99 USD Now $7.99 USD

**The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.**We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles
... Read more
Scientific Advertising with The Psychology of Advertising

based on the works of Claude Hopkins and Walter D. Scott

by Claude C. Hopkins, Walter D. Scott, Dr. Robert C. Worstell ...

Series series Online Millionaire Plan Guides
Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising ... Read more

$3.99 USD

Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising
... Read more
Customer Experience

Future Trends and Insights

by C. Shaw, Q. Dibeehi, S. Walden ...

Series series Business and Management (R0)
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. ... Read more

$49.49 USD

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
... Read more
The New Influencing Toolkit

Capabilities for Communicating with Influence

by T. Baker ...

Series series Business and Management (R0)
Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating. ... Read more

$62.99 USD

Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating.
... Read more
Lipstick on a Pig

Winning In the No-Spin Era by Someone Who Knows the Game

by Torie Clarke ...

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put ... Read more

$13.99 USD

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put
... Read more
American Petroleum Worldwide Oil

by Thomas Chee ...

Oil dominates. Petroleum is involved in global trade. Oil is responsible for leadership, but the responsibility to produce petroleum wisely results in revolutions, war and that which defines history. Yet with all the importance placed on petroleum, teachers don't instruct students on the role of oil in school. Parents assume children will learn about oil by driving a car, pouring oil in the engine ... Read more

$0.99 USD or Free with Kobo Plus

Oil dominates. Petroleum is involved in global trade. Oil is responsible for leadership, but the responsibility to produce petroleum wisely results in revolutions, war and that which defines history. Yet with all the importance placed on petroleum, teachers don't instruct students on the role of oil in school. Parents assume children will learn about oil by driving a car, pouring oil in the engine
... Read more
Humanistic Management in Practice

Edited by M. Pirson, H. Spitzeck, C. Dierksmeier, W. Amann, E. von Kimakowitz ...

Series series Humanism in Business Series
An investigation into the principles of humanistic management which examines their threoretical merits. In order to demonstrate that humanistic ideas also work in practice and can lead to actionable management guidelines it presents case studies of how businesses succeed in generating social value whilst being profitable. ... Read more

$89.09 USD

An investigation into the principles of humanistic management which examines their threoretical merits. In order to demonstrate that humanistic ideas also work in practice and can lead to actionable management guidelines it presents case studies of how businesses succeed in generating social value whilst being profitable.
... Read more
Generation Jobless?

Turning the youth unemployment crisis into opportunity

by P. Vogel ...

Series series Business and Management (R0)
Offering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this book provides a constructive look at change. It directs the youth to become job creators, not job seekers, and to approach the corporate and political worlds with an entrepreneurial mind-set. ... Read more

$31.49 USD

Offering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this book provides a constructive look at change. It directs the youth to become job creators, not job seekers, and to approach the corporate and political worlds with an entrepreneurial mind-set.
... Read more
Web Content - The Beginner's Masterclass

A Humorous Guide to Writing Standout News Articles and Headlines for the Web and Blogs

by Timothy Jones ...

Series Book 4 - Beginner's Masterclasses
At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular ... Read more

$4.98 USD

At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular
... Read more
Business Branding

A Guide to Successful Business Branding

by Anthony Ekanem ...

Branding is all about image of a business. The concept doesn't only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing ... Read more

$3.99 USD or Free with Kobo Plus

Branding is all about image of a business. The concept doesn't only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“michael j palenchar”

Strategic Issues Management

People who read this also enjoyed

Pitch Perfect

Trust Us, We're Experts PA

Scientific Advertising with The Psychology of Advertising

Customer Experience

The New Influencing Toolkit

Lipstick on a Pig

American Petroleum Worldwide Oil

Humanistic Management in Practice

Generation Jobless?

Web Content - The Beginner's Masterclass

Business Branding

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“michael j palenchar”

Show:

People who read this also enjoyed