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Showing 1 - 12 of 12 results for “max von zedtwitz”
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  • Created in China

    How China is Becoming a Global Innovator

    by Professor Georges Haour, Professor Max von Zedtwitz ...
    Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformation that is at the heart of this new title.Companies are the essential engines of the wealth-creation ... Read more

    $34.99 USD

  • Leading Pharmaceutical Innovation

    How to Win the Life Science Race

    by Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer ...
    Series series Business and Management (R0)
    This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms ... Read more

    $58.99 USD

  • Responsible Product Innovation

    Putting Safety First

    by Andy Yunlong Zhu, Max von Zedtwitz, Dimitris G. Assimakopoulos ...
    Series series Business and Management (R0)
    This book analyses the relationships among product safety strategy and culture, concurrent engineering, new product development (NPD) processes and product safety performance. Product safety is a matter of enormous economic and societal concern, given the safety risks to consumers and the financial risks to producers. Nevertheless, a thorough conceptual understanding of the effects of NPD policies ... Read more

    $143.99 USD

  • Global R&D in China

    Edited by Yifei Sun, Max von Zedtwitz, Denis Simon ...
    The volume focuses on the issue of globalization of research and development (R&D) in China.China has become the number one choice of R&D for multination corporations (MNCs), according to a recent survey. Many of the largest MNCs in the world, such as Microsoft, GE, GM, HP, Motorola, and Lucent, among hundred of others, have established R&D facilities. The phenomenon has become a hot issue among ... Read more

    $68.99 USD

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  • Entrepreneurship, Leadership and Management

    by Alan S. Gutterman ...
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  • Building Biotechnology

    Biotechnology Business, Regulations, Patents, Law, Policy and Science

    by Yali Friedman ...
    Building Biotechnology helps readers understand the business of biotechnology, how to start and manage biotechnology companies, and how to better service the needs of biotechnology companies. This acclaimed book describes the convergence of scientific, political, regulatory, and commercial factors that drive the biotechnology industry and define its scope. In addition to its popularity among ... Read more

    $53.99 USD

  • Be Brief. Be Bright. Be Gone.

    Career Essentials for Pharmaceutical and Biotechnology Sales Representatives

    by David Currier ...
    A great way to jump-start your career in pharmaceutical and biotechnology sales!"Be brief, be bright, be gone" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to:Be brief-Keep your sales presentations short and to the point. Be bright-Understand your product and its ... Read more

    $8.99 USD

  • The China Strategy

    Harnessing the Power of the World's Fastest-Growing Economy

    by Edward Tse ...
    No major enterprise or financial institution can avoid doing business with China -- if not directly, then through myriad hidden connections. Global businesses either use Chinese resources or sell to and in China or compete with companies that do.Because there's no avoiding China, business leaders need a framework that orders the different (and seemingly contradictory) streams of data that hint at ... Read more

    $11.99 USD

  • Principles of Pharmaceutical Marketing

    by Mickey C. Smith Ph.D. ...
    Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually ... Read more

    $64.99 USD

  • China CEO

    Voices of Experience from 20 International Business Leaders

    by Juan Antonio Fernandez, Laurie Underwood ...
    CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, ... Read more

    $14.99 USD

  • 2030 - The Future of Medicine

    Avoiding a Medical Meltdown

    by Richard Barker ...
    It is 2030. What are the new technologies that have advanced healthcare? What are the new or strengthened demands placed on the healthcare systems of the world? Is the future affordable, or do we see drastic rationing of care or the collapse of healthcare insurance? This book tackles these questions, and provides some answers. It does not shrink from the uncomfortable challenges that lie ahead, as ... Read more

    $25.99 USD