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Showing 1 - 12 of 12 results for “marc k peter”
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  • Strategic Digital Transformation

    Theory and Practice

    by Marc K. Peter, Johan P. Lindeque ...
    This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience ... Read more

    $165.59 USD

  • Marketing and Smart Technologies

    Proceedings of ICMarkTech 2025, Volume 2

    Edited by José Luís Reis, Carla Ruiz-Mafé, Marc K. Peter, Luís Paulo Reis ...
    Series series Business and Management (R0)
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data ... Read more

    $296.09 USD

  • Marketing and Smart Technologies

    Proceedings of ICMarkTech 2024, Volume 2

    Edited by José Luís Reis, José Cascalho, Marc K. Peter, Luís Paulo Reis, Maria Teresa Tiago ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and ... Read more

    $296.99 USD

  • Marketing and Smart Technologies

    Proceedings of ICMarkTech 2023, Volume 2

    Edited by José Luís Reis, Marc K. Peter, Luís Paulo Reis, Zorica Bogdanovic ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on ... Read more

    $395.09 USD

  • Marketing and Smart Technologies

    Proceedings of ICMarkTech 2022, Volume 2

    Edited by José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data ... Read more

    $296.99 USD

  • Marketing and Smart Technologies

    Proceedings of ICMarkTech 2021, Volume 2

    Edited by José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining ... Read more

    $287.09 USD

  • Marketing and Smart Technologies

    Proceedings of ICMarkTech 2020

    Edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanović ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence ... Read more

    $242.99 USD

  • Marketing and Smart Technologies

    Proceedings of ICMarkTech 2019

    Edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in ... Read more

    $143.09 USD

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  • Strategies in E-Business

    Positioning and Social Networking in Online Markets

    Edited by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Eduardo Vendrell, Cesar Ferri-Ramirez, Marta Peris Peris-Ortiz ...
    Series series Business and Management (R0)
    In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs—with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business ... Read more

    $89.09 USD

  • Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

    Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA

    Edited by Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support ... Read more

    $143.09 USD

  • Marketing and Smart Technologies

    Proceedings of ICMarkTech 2021, Volume 1

    Edited by José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining ... Read more

    $287.99 USD

  • Marketing and Smart Technologies

    Proceedings of ICMarkTech 2022, Volume 1

    Edited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data ... Read more

    $341.99 USD