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  • Business Essentials for Strategic Communicators

    Creating Shared Value for the Organization and its Stakeholders

    by M. Ragas, E. Culp ...
    The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in ... Read more

    $80.99 USD

  • The Power of Cult Branding

    How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)

    Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of ... Read more

    $4.99 USD

  • Mastering Business for Strategic Communicators

    Insights and Advice from the C-suite of Leading Brands

    Edited by Matthew W. Ragas, Ron Culp ...
    The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.Mastering Business provides strategic communications and public relations students and professionals with expert insights and ... Read more

    $41.99 USD

  • Business Acumen for Strategic Communicators

    The Workbook

    Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business world. The challenge is that many communication graduates and professionals did not go ... Read more

    $33.99 USD

  • Sceptical Doubt and Disbelief in Modern European Thought

    A New Pan-American Dialogue

    Series series Philosophy and Religion (R0)
    This volume examines modern scepticism in all main philosophical areas: epistemology, science, metaphysics, morals, and religion. It features sixteen essays that explore its importance for modern thought. The contributions present diverse, mutually enriching interpretations of key thinkers, from Montaigne to Nietzsche.The book includes a look both at the relationship between Montaigne and Pascal ... Read more

    $107.99 USD

  • Encounters of the Human Spirit

    by RAGA, PRANA ...
    Here's to the encounters that touch the soul and transform lives. Here are 25-odd real-life essays about meetings, moments and memories of minor events that inspire major revelations. Written by a mother and daughter duo who explore their extremely close relationship with each other and their own selves through writing. ... Read more

    $0.99 USD

  • Lessons from the People Who Paid me (and the Ones Who Didn't)

    A Field Guide to People Who Will Make or Break Your Brand

    by Ricka Raga ...
    Lessons from the People Who Paid Me (and the Ones Who Didn't)What if the biggest lessons in your business did not come from your best clients, but from the ones who tested your limits?In Lessons from the People Who Paid Me (and the Ones Who Didn't), brand strategist Ricka Raga reveals what really happens behind client work. This is a direct look at patterns, mistakes, and hard earned clarity that ... Read more

    $9.99 USD

  • Business Acumen for Strategic Communicators

    A Primer

    Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and ... Read more

    $36.99 USD

  • Policy Analysis in Colombia

    Series series International Library of Policy Analysis
    Leading Colombian academics and experienced policy practitioners cast new light on their country in this systematic overview of policy analysis for an international audience.Examining the historical development and current status of policy analysis as a field of study and in practice, it considers public policy analysis in government and the judiciary, and across domains including health, ... Read more

    $53.99 USD

  • Bluin' The Blues - Saxophone Quartet set of PARTS

    Bluin' The Blues - by Henry Ragas.Arrangement for Saxophone Quartet SATB / AATB (intermediate level) SET OF PARTS (5). ... Read more

    $8.99 USD or Free with Kobo Plus

  • Date Palm

    Series series Crop Production Science in Horticulture
    Date palm (Phoenix dactylifera L.) is a tree belonging to the palm family (Arecaceae) and is cultivated for its sweet edible fruits. Over the past century, it has become a major commercial fruit crop and a key component of agricultural production in the world's subtropical arid and semiarid regions. A crop suited both to the low-input small-farmer and the modern high-input commercial plantation, ... Read more

    $75.99 USD

  • Bluin' The Blues - Woodwind Quintet score & parts

    intermediate level

    "Bluin' The Blues" by Henry Ragas, Arranged for Woodwind Quintet (Intermediate Level) by Francesco Leone, is an expertly crafted arrangement that brings the vibrant and soulful essence of this jazz classic to woodwind ensembles. Aimed at intermediate-level musicians, this adaptation offers a refreshing take on Henry Ragas's timeless piece, providing a perfect blend of jazz rhythms and woodwind ... Read more

    $14.99 USD