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Marketing and Psychology

Understanding Customer Behaviour with the ABC Approach

by Tom Bowden-Green, Luan Wise ...

This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow ‘ABC’ approach: Understanding your audience, ... Read more

$49.99 USD

This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow ‘ABC’ approach: Understanding your audience,
... Read more
Smart Social Media

How to grow your business with social media marketing

by Luan Wise ...

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is ... Read more

$18.99 USD

Also available as: Audiobook

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is
... Read more

Also available as: Audiobook
Smart Social Media

How to grow your business with social media marketing

by Luan Wise ...

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is ... Read more

$16.99 USD

Also available as: Audiobook

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is
... Read more

Also available as: Audiobook
Audiobook

Smart Social Media

How to grow your business with social media marketing

by Luan Wise ...

Narrated by Olivia Dowd ...

Unabridged

4 hours 22 min

Bloomsbury presents… Smart Social Media: How to grow your business with social media marketing by Luan Wise, read by Olivia DowdYou might be using ‘social media’ everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business ... Read more

$12.99 USD

Also available as: eBooks

Bloomsbury presents… Smart Social Media: How to grow your business with social media marketing by Luan Wise, read by Olivia DowdYou might be using ‘social media’ everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business
... Read more

Also available as: eBooks

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

by Markus Stahlberg ...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

$28.99 USD

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are
... Read more
Project Management

by Matthew Batchelor ...

Series series Collins Business Secrets
The project management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Project Management.Includes how to:• Deliver a successful project from start to finish• Communicate effectively with people at all levels• Manage changes and control scope creep• Identify and deal with risks• Work with common project management methodologies ... Read more

$0.99 USD

Also available as: Audiobook

The project management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Project Management.Includes how to:• Deliver a successful project from start to finish• Communicate effectively with people at all levels• Manage changes and control scope creep• Identify and deal with risks• Work with common project management methodologies
... Read more

Also available as: Audiobook
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$41.99 USD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
Reinventing Talent Management

Principles and Practices for the New World of Work

by Edward E. Lawler ...

In this book, preeminent organizational scholar Edward Lawler identifies a comprehensive and integrated set of talent management practices that fit today's rapidly evolving workplace.The world of work has changed dramatically, says Lawler. Organizations now operate in a global environment. New technologies continue to disrupt how, when, and where work is done and should be managed. The workforce ... Read more

$19.99 USD

Also available as: Audiobook

In this book, preeminent organizational scholar Edward Lawler identifies a comprehensive and integrated set of talent management practices that fit today's rapidly evolving workplace.The world of work has changed dramatically, says Lawler. Organizations now operate in a global environment. New technologies continue to disrupt how, when, and where work is done and should be managed. The workforce
... Read more

Also available as: Audiobook
The Conversation Company

Boost Your Business Through Culture, People and Social Media

by Steven Van Belleghem ...

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and ... Read more

$35.99 USD

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and
... Read more
Lean Manufacturing Process

by V.T. ...

Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing.Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore!This ebook compiles tons of ... Read more

$3.99 USD

Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing.Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore!This ebook compiles tons of
... Read more
The Engagement Equation

Leadership Strategies for an Inspired Workforce

by Christopher Rice, Fraser Marlow, Mary Ann Masarech ...

Create a culture of engagement and build high-performance cultureThe Engagement Equation explains the drivers of employee engagement, and how you can use improved engagement to execute strategy, reduce costs, and meet your organizational goals. This book describes a unique engagement model that focuses on individuals' contribution to a company's success and personal satisfaction in their roles. ... Read more

$17.00 USD

Also available as: Audiobook

Create a culture of engagement and build high-performance cultureThe Engagement Equation explains the drivers of employee engagement, and how you can use improved engagement to execute strategy, reduce costs, and meet your organizational goals. This book describes a unique engagement model that focuses on individuals' contribution to a company's success and personal satisfaction in their roles.
... Read more

Also available as: Audiobook
Changing the Sales Conversation: Connect, Collaborate, and Close

by Linda Richardson ...

The proven new sales strategy from New York Times bestselling author Linda RichardsonLearn how to create better, more effective dialogs with customers in today’s hyper digital worldIn this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying--and so are too many sales. The New Sales Conversation helps you use new links and technologies without ... Read more

$15.99 USD

The proven new sales strategy from New York Times bestselling author Linda RichardsonLearn how to create better, more effective dialogs with customers in today’s hyper digital worldIn this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying--and so are too many sales. The New Sales Conversation helps you use new links and technologies without
... Read more

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Marketing and Psychology

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Smart Social Media

People who read these also enjoyed

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Project Management

Shopper Marketing

Reinventing Talent Management

The Conversation Company

Lean Manufacturing Process

The Engagement Equation

Changing the Sales Conversation: Connect, Collaborate, and Close

eReaders

Apps

Accessories

Shopping Cart

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Your Shopping Cart is empty

Available:

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