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“lisa scribner”

Showing 1 - 12 of 12 results for “lisa scribner”
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  • Engaging Consumers through Branded Entertainment and Convergent Media

    Edited by Jose Marti Parreno, Carla Ruiz Mafe, Lisa Scribner ...
    Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the ... Read more

    $175.49 USD

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  • Blue Ocean Strategy, Expanded Edition

    How to Create Uncontested Market Space and Make the Competition Irrelevant

    by W. Chan Kim, Renée A. Mauborgne ...
    OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... Read more

    $23.09 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • How to Make Your Own Free Website: And Your Free Blog Too

    by Jason Matthews ...
    Want your own website or to learn how to blog? How does a free website builder with no monthly cost sound? You can do this; it’s easy for anyone to create a website and begin blogging with hosts like Wordpress and Blogger--even if you don’t know anything about web design.There's no need to learn HTML coding because it’s simple with WYSIWYG editing (what you see is what you get). This book is ... Read more

    $4.99 USD or Free with Kobo Plus

  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

    by Andrea Phillips ...
    The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media ... Read more

    $19.49 USD

  • Streampunks

    YouTube and the Rebels Remaking Media

    by Maany Peyvan, Robert Kyncl ...
    An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, ... Read more

    Was $10.99 USD Now $1.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Consumed

    Rethinking Business in the Era of Mindful Spending

    by Andrew Benett, Ann O'Reilly ...
    As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the ... Read more

    $9.89 USD

  • Customer-Centric Marketing

    Build Relationships, Create Advocates, and Influence Your Customers

    by Aldo Cundari ...
    The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these ... Read more

    $15.00 USD

  • Black Ops Advertising

    Native Ads, Content Marketing and the Covert World of the Digital Sell

    by Mara Einstein ...
    From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising ... Read more

    $8.99 USD

  • Digitalizing Consumption

    How devices shape consumer culture

    Edited by Franck Cochoy, Johan Hagberg, Niklas Sörum, Magdalena McIntyre ...
    Series series Routledge Interpretive Marketing Research
    Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.Through a ... Read more

    $65.99 USD

  • Home Business: The SECRETS to PINTEREST: How to Create, Promote & Market a Successful MONEY Generating Account

    Business, Income & Social Media, #2

    by Penny King ...
    Series Book 2 - Business, Income & Social Media
    Would you like to start a popular Pinterest account?Do you love pinning content for your Pinterest account?Would you like to earn an income from your Pinterest boards?Do you want to set up your boards to maximize engagement with present and future customers?Your business will be left behind if you don't utilise PINTEREST NOW!Pin Like a Professional</... ... Read more

    $2.99 USD

  • The Basics Of Internet Marketing

    by Edmund Loh & Vince Tan ...
    Internet Marketing Basics For NewbiesMarketing has always been an exciting profession. There is the challenge of coming up with new and creative ways to catch the attention of the public, hold that attention long enough to build up enthusiasm for a product line, and then motivate consumers to take that final step and purchase the good or service.There is a lot of time and effort that goes into ... Read more

    $7.87 USD or Free with Kobo Plus

  • Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

    by Shane Atchison, Jason Burby ...
    You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.That's where this groundbreaking marketing ... Read more

    $27.39 USD