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50 Ways to Make Google Love Your Website

by Liam McGee, Steve Johnston ...

Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but ... Read more

$17.69 USD

Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but
... Read more

Search Engine Optimization (SEO)

An Hour a Day

by Jennifer Grappone, Gradiva Couzin ...

The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, ... Read more

$18.00 USD

The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing,
... Read more
Google AdWords

Managing Your Advertising Program

by Anastasia Holdren ...

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.Learn how to create an AdWords account, and then dive ... Read more

$10.69 USD

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.Learn how to create an AdWords account, and then dive
... Read more
A Field Guide To Usability Testing

by Smashing Magazine ...

Series series Smashing eBooks
Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and ... Read more

$5.23 USD

Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and
... Read more
The Complete Guide to Internet Marketing

by Nkem Mpamah ...

If you are a Marketer, Consultant or Small Business Owner, you need a companion that will help you succeed online. The Complete Guide to Internet Marketing is a compendium of techniques and guide containing 122 pages of "how-to- develop-and-implement" strategies in a simple and easy to understand language to help expose your business online.This eBook is your guide to understanding search engine ... Read more

$3.99 USD or Free with Kobo Plus

If you are a Marketer, Consultant or Small Business Owner, you need a companion that will help you succeed online. The Complete Guide to Internet Marketing is a compendium of techniques and guide containing 122 pages of "how-to- develop-and-implement" strategies in a simple and easy to understand language to help expose your business online.This eBook is your guide to understanding search engine
... Read more
User-Centered Design

A Developer's Guide to Building User-Friendly Applications

by Travis Lowdermilk ...

How do you design engaging applications that people love to use? This book demonstrates several ways to include valuable input from potential clients and customers throughout the process. With practical guidelines and insights from his own experience, author Travis Lowdermilk shows you how usability and user-centered design will dramatically change the way people interact with your application ... Read more

$18.79 USD

How do you design engaging applications that people love to use? This book demonstrates several ways to include valuable input from potential clients and customers throughout the process. With practical guidelines and insights from his own experience, author Travis Lowdermilk shows you how usability and user-centered design will dramatically change the way people interact with your application
... Read more
The Findability Formula

The Easy, Non-Technical Approach to Search Engine Marketing

by Heather F. Lutze ...

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula ... Read more

$14.00 USD

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula
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Ux Ui Design - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

by Gerard Blokdijk ...

Starting out with Ux Ui Design means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure.There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Ux Ui Design brings.Don't embark on the change unprepared or it will be doomed to fail. But it's my ... Read more

$23.79 USD or Free with Kobo Plus

Starting out with Ux Ui Design means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure.There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Ux Ui Design brings.Don't embark on the change unprepared or it will be doomed to fail. But it's my
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SEO And Search Marketing In A Week

Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps

by Nick Smith ...

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your ... Read more

$3.99 USD

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your
... Read more
Google Advertising Tools

Cashing in with AdSense and AdWords

by Harold Davis, David Iwanow ...

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.You'll find everything you need ... Read more

$20.19 USD

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.You'll find everything you need
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SEO Help: 20 new steps to get your website to Google's #1 page 3rd Edition

by David Amerland ...

A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques that help you rank your website on Google's first search engine results page (SERPs).Completely new chapters that now include how to deal with Google's search query intent approach to delivering search results. It covers semantic search SEO practices and how to best make use of Google's ... Read more

$10.99 USD or Free with Kobo Plus

A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques that help you rank your website on Google's first search engine results page (SERPs).Completely new chapters that now include how to deal with Google's search query intent approach to delivering search results. It covers semantic search SEO practices and how to best make use of Google's
... Read more
Task-based intranet content

a step by step guide to user-centred design

by Lizzie Bruce ...

Series Book 1 - Practical user-centred design
“Really good stuff from someone who knows her intranets.” – Tom Loosemore, digital transformation consultant at Public Digital, ex-GDS, ex-BBC.Create content that makes it faster for people to find what they need on the intranet than from a colleague. Learn user-centred design as you progress through this practical, stage by stage guide.Generally, people want information about a specific thing, ... Read more

$20.14 USD or Free with Kobo Plus

“Really good stuff from someone who knows her intranets.” – Tom Loosemore, digital transformation consultant at Public Digital, ex-GDS, ex-BBC.Create content that makes it faster for people to find what they need on the intranet than from a colleague. Learn user-centred design as you progress through this practical, stage by stage guide.Generally, people want information about a specific thing,
... Read more

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50 Ways to Make Google Love Your Website

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Search Engine Optimization (SEO)

Google AdWords

A Field Guide To Usability Testing

The Complete Guide to Internet Marketing

User-Centered Design

The Findability Formula

Ux Ui Design - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

SEO And Search Marketing In A Week

Google Advertising Tools

SEO Help: 20 new steps to get your website to Google's #1 page 3rd Edition

Task-based intranet content

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