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“lars bergkvist”

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  • Marketing Communications

    Objectives, Strategy, Tactics

    by Larry Percy, Lars Bergkvist, John R Rossiter ...
    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and ... Read more

    $105.99 USD