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“kevin doolan”

Showing 1 - 12 of 12 results for “kevin doolan”
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  • Mastering Services Pricing

    Designing pricing that works for you and for your clients

    by Kevin Doolan ...
    The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay.As traditional manufacturing companies move to service provision, what pricing model should they develop and what buyer behaviour model should they nurture? What happens if you get your services offering right, but your pricing ... Read more

    $54.99 USD

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  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    by Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $19.49 USD

  • Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    by Marshall Sponder ...
    Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Read more

    $22.99 USD

  • Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

    by Karen Post ...
    Position your company to handle any brand crisis—instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can ... Read more

    $21.99 USD

  • How Cognitive Interviewing Can Assist with Disciplinary & Grievance Investigations - an article

    by Richard Payne ...
    This article discusses how the cognitive interviewing technique can be adapted for internal disciplinary and grievance investigative interviews within the employment relationship.It also outlines some of the important techniques which can be used by interviewers in order to improve the quality and accuracy of evidence retrieved from witnesses and employees under investigation even when a critical ... Read more

    $0.99 USD or Free with Kobo Plus

  • The One to One Toolkit: Tips and Strategies for Advisers, Coaches and Mentors

    by Julie Cooper ...
    If your job involves helping people move forward in their career, learning or personal development, then you need this book!Part One takes the reader, step by step, through a tried and trusted model for giving advice, including highlighting dangers and difficulties in a "how to" manner.Part Two provides a more in depth model to be used when helping clients who need more support or direction.Part ... Read more

    $3.99 USD or Free with Kobo Plus

  • Freemium

    Attract more customers and boost your sales

    by 50minutes ...
    Series Book 17 - Management & Marketing
    Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... Read more

    $9.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Employee Handbook

    by Roberta Cava ...
    Your company Employee Handbook should cover all the rules and regulations that an employee is expected to know and follow. They are an employee's guide that explains the company's rules and regulations.On the first day of employees' employment, they are given a copy of the company's Employee Handbook and after a week are asked to sign an agreement stating that they have read the handbook and ... Read more

    $29.99 USD or Free with Kobo Plus

  • From Chinese Brand Culture to Global Brands

    Insights from aesthetics, fashion and history

    by W. Zhiyan, J. Borgerson, J. Schroeder ...
    Series series Business and Management (R0)
    From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. ... Read more

    $49.99 USD

  • Brand Intimacy

    A New Paradigm in Marketing

    by Mario Natarelli, Rina Plapler ...
    From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions.In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, ... Read more

    $14.99 USD

  • Corporate Social Responsibility in Sub-Saharan Africa

    Sustainable Development in its Embryonic Form

    Edited by Stephen Vertigans, Samuel O. Idowu, René Schmidpeter ...
    Series series Business and Management (R0)
    This book provides a comprehensive overview of corporate social responsibility and its development in Africa. It provides in-depth studies on 11 sub-Saharan countries, demonstrating that corporate social responsibility is forming and going through different stages of metamorphosis in the continent. Though corporate and individual attitudes towards sustainability in Africa still leave a lot to be ... Read more

    $89.99 USD

  • Consumer Behavior in Action

    Real-life Applications for Marketing Managers

    by Geoffrey Paul Lantos ...
    Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, ... Read more

    $91.99 USD