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“kenneth rolfes”

Showing 1 - 12 of 12 results for “kenneth rolfes”
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  • Lean for the Long Term

    Sustainment is a Myth, Transformation is Reality

    by William H. Baker, Jr., Kenneth Rolfes ...
    The average tenure of a departing CEO has declined from approximately 10 years in 2000 to 8.1 years in 2012. Maintaining a customer-focused Lean strategy and continuous improvement culture can become a challenge when management changes often, unless it has become an institutionalized company-branded business management system for the company.Lean f ... Read more

    $57.99 USD

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  • Kotler On Marketing

    How To Create, Win, and Dominate Markets

    by Philip Kotler ...
    Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound ... Read more

    $13.99 USD

  • HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

    by Harvard Business Review, Clayton M. Christensen, Philip Kotler, Fred Reichheld, Theodore Levitt ...
    Series series HBR's 10 Must Reads
    Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Read more

    $17.99 USD or Free with Kobo Plus

  • Strategic Planning For Dummies

    by Erica Olsen ...
    If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps ... Read more

    $14.99 USD

  • Marketing Insights from A to Z

    80 Concepts Every Manager Needs to Know

    by Philip Kotler ...
    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the ... Read more

    $2.99 USD or Free with Kobo Plus

  • TurboStrategy

    21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly

    by Brian Tracy ...
    All the business wisdom in the world doesn’t matter if it doesn’t produce results. Whether your business is humming along fine or struggling to stay afloat, your company has more potential than the results show.Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results ... Read more

    $1.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Leading Effective Supply Chain Transformations

    A Guide to Sustainable World-Class Capability and Results

    by William B. Lee, Michael Katzorke ...
    Leading Effective Supply Chain Transformations clearly defines how to achieve and maintain a supply chain leadership position by focusing on real-world execution and detailed integration of specific actions and process techniques. These distinguished experts and accomplished authors have gathered the nuggets of success from many international firms and combined them into a winning formula, not ... Read more

    $35.99 USD

  • The Lean Turnaround: How Business Leaders Use Lean Principles to Create Value and Transform Their Company

    by Art Byrne, James P. Womack ...
    THE C-LEVEL GUIDE TO SUCCEEDING WITH LEAN"With 30 years of accumulated experience, Art Byrne is one of the rare few people who can speak with authority about the pitfalls of fi nancial measurement systems, the importance of respect for people, the power of Lean in the marketplace, and the leverage from organizing people around value streams. When he writes 'Go to the Gemba and Run Your Kaizen,' we ... Read more

    $25.99 USD

  • The Supply Chain Revolution

    Innovative Sourcing and Logistics for a Fiercely Competitive World

    by Suman Sarkar ...
    Every year, more businesses fail because of their old-school views toward cutting costs, and they usually begin with the supply chain. Discover how the right supply chain can actually help you thrive.Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few, while others are thriving. The difference is how the company’s leaders view ... Read more

    $15.99 USD or Free with Kobo Plus

  • Sales Growth

    Five Proven Strategies from the World's Sales Leaders

    by Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso de Uster, McKinsey & Company Inc. ...
    The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and ... Read more

    $19.00 USD

  • Rain Making

    Attract New Clients No Matter What Your Field

    by Ford Harding ...
    Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales ... Read more

    $0.99 USD

  • Profitable Growth Is Everyone's Business

    9 Tools You Can Use Monday Morning

    by Ram Charan ...
    The coauthor of the international bestseller Execution has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable.For many, growth is about “home runs”—the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don’t ... Read more

    $13.99 USD