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StorySelling

Hollywood Secret Revealed How To Sell Without Selling

by Nick Nanton, JW Dicks ...

The Avengers was 2012's number one worldwide box office winner - but did you know the seeds of this blockbuster movie's success were actually planted fifty years earlier? You'll find out how in StorySelling: Hollywood Secrets Revealed, when Emmy winner Nick Nanton and J.W. Dicks, authors of the best-selling Celebrity Branding You™, expose why StorySelling is the most powerful method of persuasion ... Read more

$0.99 USD

The Avengers was 2012's number one worldwide box office winner - but did you know the seeds of this blockbuster movie's success were actually planted fifty years earlier? You'll find out how in StorySelling: Hollywood Secrets Revealed, when Emmy winner Nick Nanton and J.W. Dicks, authors of the best-selling Celebrity Branding You™, expose why StorySelling is the most powerful method of persuasion
... Read more
Mission Driven Business

The Proven System to Express Your Purpose and Propel Profits, Productivity and Prestige

by Nick Nanton, JW Dicks ...

Apple. Uber. Amazon. Chipotle. Federal Express. Zappos. What do these phenomenally successful companies have in common? They're all Mission-Driven businesses-and have been since day one of their existence. Now for the first time, Nick Nanton and JW Dicks, the Emmy Award-winning marketing masterminds who brought you The Wall Street Journal best-selling book, StorySelling, reveal the secrets behind ... Read more

$9.99 USD

Apple. Uber. Amazon. Chipotle. Federal Express. Zappos. What do these phenomenally successful companies have in common? They're all Mission-Driven businesses-and have been since day one of their existence. Now for the first time, Nick Nanton and JW Dicks, the Emmy Award-winning marketing masterminds who brought you The Wall Street Journal best-selling book, StorySelling, reveal the secrets behind
... Read more

Copywriting That Works:

Bright Ideas to Help You Inform, Persuade, Motivate and Sell!

by Paul Lima ...

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and ... Read more

$0.99 USD or Free with Kobo Plus

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and
... Read more
The Fine Print

How Big Companies Use "Plain English" to Rob You Blind

by David Cay Johnston ...

“No other modern country gives corporations the unfettered power found in America to gouge customers, shortchange workers, and erect barriers to fair play. A big reason is that so little of the news . . . addresses the private, government-approved mechanisms by which price gouging is employed to redistribute income upward.”You are being systematically exploited by powerful corporations every day. ... Read more

Was $6.99 USD Now $5.99 USD

Also available as: Audiobook

“No other modern country gives corporations the unfettered power found in America to gouge customers, shortchange workers, and erect barriers to fair play. A big reason is that so little of the news . . . addresses the private, government-approved mechanisms by which price gouging is employed to redistribute income upward.”You are being systematically exploited by powerful corporations every day.
... Read more

Also available as: Audiobook
The New Community Rules

Marketing on the Social Web

by Tamar Weinberg ...

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and ... Read more

$14.99 USD

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and
... Read more
Changing Business from the Inside Out

A Treehugger’s Guide to Working in Corporations

by Timothy Mohin ...

Corporate responsibility is considered an oxymoron by much of society. Corporations are among the least trusted of our institutions; and the 2008 financial crisis, BP's oil spill in the Gulf of Mexico, and the collapse of the house of cards that was Enron have only added to public skepticism.So, at a time when trust in corporations has reached an all-time low, why is interest in corporate ... Read more

$48.99 USD

Corporate responsibility is considered an oxymoron by much of society. Corporations are among the least trusted of our institutions; and the 2008 financial crisis, BP's oil spill in the Gulf of Mexico, and the collapse of the house of cards that was Enron have only added to public skepticism.So, at a time when trust in corporations has reached an all-time low, why is interest in corporate
... Read more
Commonsense Direct and Digital Marketing

by Drayton Bird ...

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed ... Read more

$41.99 USD

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed
... Read more
Making Rain with Events: Engage Your Tribe, Create Raving Fans, and Deliver Bottom Line Results with Event Marketing

by Scott Ingram ...

"Every marketing executive who invests in events as part of theirmarketing mix should do themselves a favor and read this book."—Joe Pulizzi, Founder of the Content Marketing Institute,and Host of Content Marketing WorldScott Ingram of Certain has brought together some of the top ideas,and best practices from a team of modern marketing experts.Learn how to create an integrated event marketing ... Read more

$7.99 USD or Free with Kobo Plus

"Every marketing executive who invests in events as part of theirmarketing mix should do themselves a favor and read this book."—Joe Pulizzi, Founder of the Content Marketing Institute,and Host of Content Marketing WorldScott Ingram of Certain has brought together some of the top ideas,and best practices from a team of modern marketing experts.Learn how to create an integrated event marketing
... Read more
The Handbook of Mentoring at Work

Theory, Research, and Practice

by Belle Rose Ragins, K. E. Kram ...

*"This handbook is remarkable in that it provides a comprehensive and finely nuanced account of the diverse approaches that researchers, theorists,and practitioners have taken to mentoring by incorporating insights of someof the most widely known and respected researchers in careers and in mentoring...This handbook is poised to become a classic in career and mentoring literature with its potential ... Read more

$140.99 USD

*"This handbook is remarkable in that it provides a comprehensive and finely nuanced account of the diverse approaches that researchers, theorists,and practitioners have taken to mentoring by incorporating insights of someof the most widely known and respected researchers in careers and in mentoring...This handbook is poised to become a classic in career and mentoring literature with its potential
... Read more
Corporations and Sustainability

The South Asian Perspective

Edited by Jose P D ...

Corporations and Sustainability: The South Asian Perspective is a collection of contributions from leading academics and practitioners which provides an overview of the key challenges and opportunities related to sustainability in South Asia.The last two decades have seen rapid and often dramatic changes in the institutional, economic and ecological contexts in which firms operating in South Asian ... Read more

$62.99 USD

Corporations and Sustainability: The South Asian Perspective is a collection of contributions from leading academics and practitioners which provides an overview of the key challenges and opportunities related to sustainability in South Asia.The last two decades have seen rapid and often dramatic changes in the institutional, economic and ecological contexts in which firms operating in South Asian
... Read more
Thinking Beyond the Obvious

A Simple Concept that Drives Business Success

by Robert Mano ...

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, "Thinking Beyond the Obvious," you will immediately grasp the simplicity of the ... Read more

$8.99 USD or Free with Kobo Plus

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, "Thinking Beyond the Obvious," you will immediately grasp the simplicity of the
... Read more
Marketing: The Essential Guide

by Antonia Chitty and Victoria Dawson ...

Series series Need2Know Books
Marketing is critical to business success. Whether you are new to marketing or not, this book will help you understand marketing and apply it to your business.Packed with practical ideas, this book will help you find out how to create a great brand, how to establish your target audience, where to find them and how to communicate. Read it to help you determine your business’s unique selling points ... Read more

$5.36 USD

Marketing is critical to business success. Whether you are new to marketing or not, this book will help you understand marketing and apply it to your business.Packed with practical ideas, this book will help you find out how to create a great brand, how to establish your target audience, where to find them and how to communicate. Read it to help you determine your business’s unique selling points
... Read more

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StorySelling

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People who read these also enjoyed

Copywriting That Works:

The Fine Print

The New Community Rules

Changing Business from the Inside Out

Commonsense Direct and Digital Marketing

Making Rain with Events: Engage Your Tribe, Create Raving Fans, and Deliver Bottom Line Results with Event Marketing

The Handbook of Mentoring at Work

Corporations and Sustainability

Thinking Beyond the Obvious

Marketing: The Essential Guide

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