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  • Market Entry and Operational Decision Making in East-West Business Relationships

    by Jorma Larimo ...
    Understand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, ... Read more

    $110.99 USD

  • Value Creation in International Business

    Volume 1: An MNC Perspective

    Series series Business and Management (R0)
    This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 1 takes the perspective of multinational firms and examines various modes of foreign market servicing varying from exporting to joint venture, mergers and acquisition and strategic ... Read more

    $89.09 USD

  • Value Creation in International Business

    Volume 2: An SME Perspective

    Series series Business and Management (R0)
    The edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 2 takes the perspective of small and medium sized enterprises and examines various approaches to value creation in the process of firm internationalization. Providing theoretical and ... Read more

    $89.09 USD

  • Contemporary Euromarketing

    Entry and Operational Decision Making

    Edited by Jorma Larimo ...
    Discover how European firms operate in the global marketplaceContemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures (INV) and born globals (BG). Academics and researchers working in Finland, Spain, Denmark, Italy, France, Portugal, and the Czech Republic ... Read more

    $132.99 USD

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    A Reader

    In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.Editors Michael R. Czinkota and Ilkka A. Ronkainen use ... Read more

    $159.99 USD

  • Innovation Systems in Small Catching-Up Economies

    New Perspectives on Practice and Policy

    Series series Business and Management (R0)
    In several parts of the world, countries are undergoing economic, social, and political transitions, enhanced and accelerated by the forces of globalization. These transition economies can serve as laboratories for understanding the innovation process. This volume features original theoretical and empirical research. It offers the first comprehensive view of innovation system development in the ... Read more

    $89.99 USD

  • Global Entrepreneurship

    Past, Present & Future

    Series Book 29 - Advances in International Management
    The role that small- and medium-sized enterprises play in the economic development and growth of cities, regions and nations has been an increasing subject of debate and study for the last half century. This volume focuses on the opportunities and challenges that entrepreneurs and small- and medium-sized enterprises (SMEs) face in a world of global competition. The papers therein provide an ... Read more

    $175.99 USD

  • Foreign Direct Investment Inflows Into the South East European Media Market

    Towards a Hybrid Business Model

    Series series Business and Management (R0)
    This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting ... Read more

    $89.99 USD

  • Financial Environment and Business Development

    Proceedings of the 16th Eurasia Business and Economics Society Conference

    Series series Springer Nature Proceedings excluding Computer Science
    This volume focuses on the latest findings concerning financial environment research and the effects on business. Major topics addressed range from finance-driven globalization, contagion risk transmission, financial sustainability, and bank efficiency, to oil price shocks and spot prices research. Further topics include family business, business valuation, public sector development and business ... Read more

    $197.09 USD

  • Economic Development and Entrepreneurship in Transition Economies

    Issues, Obstacles and Perspectives

    Series series Business and Management (R0)
    This book contributes to a better understanding of entrepreneurship in transition economies. Current literature reflects the more traditional schools of thought on entrepreneurship, which are influenced by the Western perspective, and fail to fully address the scenario in transition economies. There is a broad consensus among academics, policy makers, and practitioners that a fundamental cause of ... Read more

    $89.99 USD

  • Entrepreneurship in Post-Communist Countries

    New Drivers Towards a Market Economy

    Edited by Jovo Ateljević, Jelena Budak ...
    This volume analyzes the barriers to, as well as new drivers for, entrepreneurial development in post-communist countries. The contributors present various country studies, mainly in the Balkans region, and investigate entrepreneurial behavior and best practices, financial instruments, factors for the success of small and medium-sized companies, and related policy implications. The book will ... Read more

    $134.99 USD

  • The Human Capital: Challenges and Perspectives

    A Romanian Analyse

    The nowadays society is confronted with some of the most pronounced disparities in the economic system, with direct repercussions on the labor market, borne by both employees and employers. The main deficiencies of the labor market are caused by the low growth rate of the demand for goods, with consequences in terms of employment, the effect of decreasing the purchasing power of the population, ... Read more

    $4.99 USD