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Video Marketing

Create Engaging Video Campaigns to Drive Brand Growth and Sales

by Jon Mowat ...

In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, ... Read more

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In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas,
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Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis, Morgan Brown ...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level
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Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday ...

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

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A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with
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Get New Clients Now: The Top 10 Ways to Attract New Clients

by Lyn Kelley ...

New, updated edition 2023. Lyn Kelley, Ph.D, is a certified coach who has been providing seminars, CE courses and consulting for thousands of healthcare providers for over 16 years. Step-by-step guide to implement the 10 best, tried-true-tested and proven methods (each costs less than $100) to promote your practice to a well-pay clientele, in the most cost-effective ways. Here's what you'll get:- ... Read more

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New, updated edition 2023. Lyn Kelley, Ph.D, is a certified coach who has been providing seminars, CE courses and consulting for thousands of healthcare providers for over 16 years. Step-by-step guide to implement the 10 best, tried-true-tested and proven methods (each costs less than $100) to promote your practice to a well-pay clientele, in the most cost-effective ways. Here's what you'll get:-
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The Training Design Manual

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This workbook and the accompanying online resources provide a one-stop reference manual to designing and delivering a successful training course.Written in a practical and user-friendly style, The Training Design Manual provides both theory and practical exercises; guiding the reader through the total design process from start to finish. Theory and concepts are followed by practical application ... Read more

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This workbook and the accompanying online resources provide a one-stop reference manual to designing and delivering a successful training course.Written in a practical and user-friendly style, The Training Design Manual provides both theory and practical exercises; guiding the reader through the total design process from start to finish. Theory and concepts are followed by practical application
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Social Media Strategies

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Social Media Strategies is not like other social media books. If you are looking for a book to tell you to go get a blog, or create a Facebook Page, this isn't it. It's about breaking a few rules, thinking differently, and creating a social media platform that will work for you.This book will show you everything you need, with exercises at the end of each section, which when put together, will ... Read more

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Social Media Strategies is not like other social media books. If you are looking for a book to tell you to go get a blog, or create a Facebook Page, this isn't it. It's about breaking a few rules, thinking differently, and creating a social media platform that will work for you.This book will show you everything you need, with exercises at the end of each section, which when put together, will
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The #ArtOfTwitter

A Twitter Guide with 114 Powerful Tips for Artists, Authors, Musicians, Writers, and Other Creative Professionals

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MASTERING TWITTER IS THE MOST POWERFUL WAY TO GET YOUR VOICE HEARD AS A CREATIVE PROFESSIONALIn The #ArtOfTwitter, fantasy writer and Twitter coach Daniel Parsons explains how he grew a 80,000 strong army of loyal followers and gained real-world influence as an indie author. Breaking his tactics into short chapters and simple, actionable steps, he demonstrates exactly how any creative professional
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Your Ultimate Marketing Guide to Blogging and Content Creation

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'Your Ultimate Marketing Guide to Blogging and Content Creation' endeavours to point out and explain six crucial elements of the successful marketing strategy for bloggers and small businesses. It covers a range of marketing activities you could try as a blogger or a small business owner to get greater online exposure and boost your conversion. Those activities include, amongst others, producing ... Read more

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'Your Ultimate Marketing Guide to Blogging and Content Creation' endeavours to point out and explain six crucial elements of the successful marketing strategy for bloggers and small businesses. It covers a range of marketing activities you could try as a blogger or a small business owner to get greater online exposure and boost your conversion. Those activities include, amongst others, producing
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The Really Useful eLearning Instruction Manual

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Technology has revolutionised every aspect of our lives and how we learn is no exception. The trouble is; the range of elearning technologies and the options available can seem bewildering. Even those who are highly experienced in one aspect of elearning will lack knowledge in some other areas. Wouldn’t it be great if you could access the hard-won knowledge, practical guidance and helpful tips of
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Social Media Marketing: preparation, consumption, and hangover prevention

by Paul Finlayson ...

Social Media Marketing: preparation, consumption, and hangover prevention is a textbook focused on strategically examining social media advertising in 2023. Content focuses on the history of social media and marketing, consumer behaviour/social media's effect on society, and the role of influencers in social media marketing.This is followed by a platform-by-platform examination of best practices ... Read more

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Social Media Marketing: preparation, consumption, and hangover prevention is a textbook focused on strategically examining social media advertising in 2023. Content focuses on the history of social media and marketing, consumer behaviour/social media's effect on society, and the role of influencers in social media marketing.This is followed by a platform-by-platform examination of best practices
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How to Say It: Marketing with New Media

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Read Lena Claxton and Alison Woo's posts on the Penguin Blog.The essential resource for building a global community of customers.How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the ... Read more

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Love Digital Marketing? Then build your career in it!

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This book outlines what it takes to build a successful career in digital marketing. We cover a number of key topics including best practise for social media, CV tips and also an overview of the industry.If you love digital marketing, this is a must-read. ... Read more

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This book outlines what it takes to build a successful career in digital marketing. We cover a number of key topics including best practise for social media, CV tips and also an overview of the industry.If you love digital marketing, this is a must-read.
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Video Marketing

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Hacking Growth

Growth Hacker Marketing

Get New Clients Now: The Top 10 Ways to Attract New Clients

The Training Design Manual

Social Media Strategies

The #ArtOfTwitter

Your Ultimate Marketing Guide to Blogging and Content Creation

The Really Useful eLearning Instruction Manual

Social Media Marketing: preparation, consumption, and hangover prevention

How to Say It: Marketing with New Media

Love Digital Marketing? Then build your career in it!

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