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Includes eBooks

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No commitment, cancel anytime at kobo.com/account/subscriptions

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No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

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No commitment, cancel anytime at kobo.com/account/subscriptions
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Experience My Brand

How Successful Companies Develop Loyal Customers and Increase Profits

by Joe Tawfik ...

Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than ... Read more

$8.69 USD or Free with Kobo Plus

Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than
... Read more

The Discipline of Market Leaders

Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy, Fred Wiersema ...

The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that ... Read more

$13.99 USD

The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that
... Read more
Creating Competitive Advantage

Give Customers a Reason to Choose You Over Your Competitors

by Jaynie L. Smith, William G. Flanagan ...

In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your company’s competitive advantage to grow your business and stand out from the competition.“Ought to be mandatory reading for all entrepreneurs.”—Miami HeraldWhy should I do business with you . . . and not your competitor?Whether you are a retailer, manufacturer, distributor, or service ... Read more

$8.99 USD

Also available as: Audiobook

In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your company’s competitive advantage to grow your business and stand out from the competition.“Ought to be mandatory reading for all entrepreneurs.”—Miami HeraldWhy should I do business with you . . . and not your competitor?Whether you are a retailer, manufacturer, distributor, or service
... Read more

Also available as: Audiobook
Fish! Tales

Real-Life Stories to Help You Transform Your Workplace and Your Life

by Stephen C. Lundin, PhD, John Christensen, Harry Paul ...

Fish! told the story of a fictional company which transformed itself by applying lessons learned from Seattles famous Pike Place Fish market. Now, with Fish! Tales, readers can learn how real-life businesses and individuals energized their workplaces--and their lives--by implementing the lessons from Fish! Best of all, the book stands on its own for newcomers to the Fish! philosophy.Fish! Tales ... Read more

Was $12.99 USD Now $1.99 USD

Fish! told the story of a fictional company which transformed itself by applying lessons learned from Seattles famous Pike Place Fish market. Now, with Fish! Tales, readers can learn how real-life businesses and individuals energized their workplaces--and their lives--by implementing the lessons from Fish! Best of all, the book stands on its own for newcomers to the Fish! philosophy.Fish! Tales
... Read more
Selling Luxury

Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

by Robin Lent, Genevieve Tour ...

Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell.In Selling ... Read more

$19.00 USD

Also available as: Audiobook

Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell.In Selling
... Read more

Also available as: Audiobook
Lean Customer Development

Building Products Your Customers Will Buy

by Cindy Alvarez ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Read more

$14.39 USD

Also available as: Audiobook

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers
... Read more

Also available as: Audiobook
Customer Service Course - Necessary Skills For Effective Customer Service

by Online Trainees ...

The main focus of this course is to provide the necessary skills for effective customer service.The most important people in any successful organization are the staff. Without properly trained and motivated staff no company can provide an effective service to their customers.Well trained staff have confidence and enjoy their work. They are more effective in what they do, and are more capable to ... Read more

$2.99 USD or Free with Kobo Plus

The main focus of this course is to provide the necessary skills for effective customer service.The most important people in any successful organization are the staff. Without properly trained and motivated staff no company can provide an effective service to their customers.Well trained staff have confidence and enjoy their work. They are more effective in what they do, and are more capable to
... Read more
Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way

by James Merlino ...

THE PROVEN MODEL FOR DRIVING POSITIVE ORGANIZATIONAL CHANGECleveland Clinic has long been recognized for driving some of the best clinical outcomes in the nation, but it was not always a leader in patient experience. There was atime when this revered organization ranked among the lowest in the country in this area. Within ten years, however, it had climbed to among the highest and has emerged as ... Read more

$27.39 USD

THE PROVEN MODEL FOR DRIVING POSITIVE ORGANIZATIONAL CHANGECleveland Clinic has long been recognized for driving some of the best clinical outcomes in the nation, but it was not always a leader in patient experience. There was atime when this revered organization ranked among the lowest in the country in this area. Within ten years, however, it had climbed to among the highest and has emerged as
... Read more
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$41.39 USD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
How to Talk to Customers

Create a Great Impression Every Time with MAGIC

by Diane Berenbaum, Tom Larkin ...

Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone ... Read more

$12.99 USD or Free with Kobo Plus

Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone
... Read more
Five Star Service

How To Deliver Exceptional Customer Service

by Pearson ...

The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you'll gain instant access to t... ... Read more

$10.79 USD

The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you'll gain instant access to t...
... Read more
On Purpose

Delivering a Branded Customer Experience People Love

by Shaun Smith, Andy Milligan ...

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional ... Read more

$28.09 USD

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional
... Read more

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“joe tawfik”

Experience My Brand

People who read this also enjoyed

The Discipline of Market Leaders

Creating Competitive Advantage

Fish! Tales

Selling Luxury

Lean Customer Development

Customer Service Course - Necessary Skills For Effective Customer Service

Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way

Shopper Marketing

How to Talk to Customers

Five Star Service

On Purpose

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