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“jim nugent”

Showing 1 - 12 of 12 results for “jim nugent”
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  • Writing Majors

    Eighteen Program Profiles

    The writing major is among the most exciting scenes in the evolving American university. Writing Majors is a collection of firsthand descriptions of the origins, growth, and transformations of eighteen different programs. The chapters provide useful administrative insight, benchmark information, and even inspiration for new curricular configurations from a range of institutions.A practical ... Read more

    $17.99 USD

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  • Because Digital Writing Matters

    Improving Student Writing in Online and Multimedia Environments

    How to apply digital writing skills effectively in the classroom, from the prestigious National Writing ProjectAs many teachers know, students may be adept at text messaging and communicating online but do not know how to craft a basic essay. In the classroom, students are increasingly required to create web-based or multi-media productions that also include writing. Since writing in and for the ... Read more

    $14.00 USD

  • Teaching Naked

    How Moving Technology Out of Your College Classroom Will Improve Student Learning

    You've heard about "flipping your classroom"—now find out how to do it! Introducing a new way to think about higher education, learning, and technology that prioritizes the benefits of the human dimension. José Bowen recognizes that technology is profoundly changing education and that if students are going to continue to pay enormous sums for campus classes, colleges will need to provide more than ... Read more

    $32.00 USD

  • Media Ethics

    Key Principles for Responsible Practice

    Media Ethics: Key Principles for Responsible Practice makes ethics accessible and applicable to media practice, and explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each ... Read more

    $100.79 USD

  • Organizational Culture in Action

    A Cultural Analysis Workbook

    This book is a practical guide to "reading" the culture of organizations and to understanding the implications of culture for organizational effectiveness. Sharing their experiences from over 25 years of consulting and teaching, the authors make the process of cultural analysis practical and applicable. Beginning with an explanation of the theories of organizational culture, the book provides ... Read more

    $100.79 USD

  • Administration and Management Theory and Techniques

    A Guide for Practising Managers

    Dr. Barrett has integrated these variables well while writing a valuable text that offers strategies and examples to address managerial and administrative issues relevant to any setting. This is a timeless work, which will be valuable to students pursuing any aspect of management or administration, in any setting or environment, while challenging the student and/or manager to develop new thoughts ... Read more

    $3.99 USD

  • The Ethics of Emerging Media

    Information, Social Norms, and New Media Technology

    The Ethics of Emerging Media engages with enduring ethical questions while addressing critical questions concerning ethical boundaries at the forefront of new media development. This collection provides a rare opportunity to ask how emerging media affect the ethical choices in our lives and the lives of people across the globe.Centering on different new media forms from eBay to Wikipedia, each ... Read more

    $42.89 USD

  • Media Literacies

    A Critical Introduction

    Media Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century. The book provides a much-needed guide to what it means to be literate in today’s media-saturated environment.Updates traditional models of media literacy by examining how digital media is utilized in today’s convergent ... Read more

    $31.00 USD

  • Researching Writing

    An Introduction to Research Methods

    by Joyce Kinkead ...
    Researching Writing is an accessible, informative textbook that teaches undergraduates how to conduct ethical, authentic research in writing studies. The book introduces students to the research approaches used most often and offers a course framework for professors creating or teaching research courses themselves.Author Joyce Kinkead lays out the research process, including finding and defining ... Read more

    $22.29 USD

  • Gatekeeping Theory

    Gatekeeping is one of the media’s central roles in public life: people rely on mediators to transform information about billions of events into a manageable number of media messages. This process determines not only which information is selected, but also what the content and nature of messages, such as news, will be. Gatekeeping Theory describes the powerful process through which events are ... Read more

    Was $58.99 USD Now $52.99 USD

  • Audience Analysis

    by Denis McQuail ...
    The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience ... Read more

    $87.29 USD

  • Remaking the News

    Essays on the Future of Journalism Scholarship in the Digital Age

    Series series Inside Technology
    Leading scholars chart the future of studies on technology and journalism in the digital age.The use of digital technology has transformed the way news is produced, distributed, and received. Just as media organizations and journalists have realized that technology is a central and indispensable part of their enterprise, scholars of journalism have shifted their focus to the role of technology. In ... Read more

    $28.99 USD