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Showing 1 - 12 of 13 results for “j lees marshment”
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  • Political Marketing

    Principles and Applications

    by Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte ...
    Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.New Features and benefits of the third edition:Fully ... Read more

    $57.99 USD

  • The Ministry of Public Input

    Integrating Citizen Views into Political Leadership

    by J. Lees-Marshment ...
    Series series Political Science and International Studies (R0)
    As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more effectively and politicians need to work with the public to identify solutions. ... Read more

    $49.49 USD

  • The Political Marketing Game

    by J. Lees-Marshment ...
    Series series Political Science and International Studies (R0)
    The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. ... Read more

    $49.49 USD

  • Political Marketing and Management in the 2024 UK Election

    Edited by Jennifer Lees-Marshment, Ioannis Zisis ...
    Series series Political Science and International Studies (R0)
    This book explores the design, execution and impactof political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of ... Read more

    $40.49 USD

  • Political Management in Practice

    Lessons from around the Globe

    Edited by Jennifer Lees-Marshment ...
    All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which politics is managed effectively is debatable. Recently public awareness of problematic HR in parliaments and government has grown as media reports of problems emerge. Such problematic practice is not ... Read more

    $58.99 USD

  • Political Marketing in the United States

    Edited by Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove ...
    Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, ... Read more

    $73.99 USD

  • The Human Resource Management of Political Staffers

    Insights from Prime Ministers' Advisers and Reformers

    by Jennifer Lees-Marshment ...
    The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians.Deeply grounded in the experiences of those who worked in the highest political offices under Prime Ministers Boris Johnson, Justin Trudeau, Scott Morrison and Jacinda Ardern, it makes the case ... Read more

    $51.99 USD

  • Political Marketing and Management in the 2017 New Zealand Election

    Edited by Jennifer Lees-Marshment ...
    Series series Political Science and International Studies (R0)
    This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores the alignment of the policy of ... Read more

    $53.99 USD

  • Political Marketing and Management in the 2020 New Zealand General Election

    Edited by Edward Elder, Jennifer Lees-Marshment ...
    Series series Political Science and International Studies (R0)
    This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political ... Read more

    $58.49 USD

  • Global Political Marketing

    Edited by Jennifer Lees-Marshment, Chris Rudd, Jesper Stromback ...
    Series series Routledge Research in Political Communication
    There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.Written by a team of 25 international expert ... Read more

    $68.99 USD

  • Political Management

    The Dance of Government and Politics

    by Jennifer Lees-Marshment ...
    Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political Reviewing involve, illustrated with high level political practitioner interviews, examples and political ... Read more

    $58.99 USD

  • Routledge Handbook of Political Marketing

    by Jennifer Lees-Marshment ...
    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research ... Read more

    $82.99 USD