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“ian gotts”

Showing 1 - 12 of 12 results for “ian gotts”
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  • Why Killer Products Don't Sell

    How to Run Your Company to a New Set of Rules

    by Ian Gotts, Dominic Rowsell ...
    Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But ... Read more

    $29.95 USD

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  • Start-ups

    A toolkit for entrepreneurs

    Edited by BCS, The Chartered Institute for IT ...
    Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also ... Read more

    $3.99 USD

  • Strategic Planning For Dummies

    by Erica Olsen ...
    If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps ... Read more

    $14.99 USD

  • Leading Effective Supply Chain Transformations

    A Guide to Sustainable World-Class Capability and Results

    by William B. Lee, Michael Katzorke ...
    Leading Effective Supply Chain Transformations clearly defines how to achieve and maintain a supply chain leadership position by focusing on real-world execution and detailed integration of specific actions and process techniques. These distinguished experts and accomplished authors have gathered the nuggets of success from many international firms and combined them into a winning formula, not ... Read more

    $35.99 USD

  • Be a Brilliant Entrepreneur: Flash

    by Alex McMillan ...
    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Be a Brilliant Entrepreneur is a short, simple and to-the-point guide to getting your enterprise off the ground.. In just 96 pages, with help and advice from successful entrepreneurs, the reader will discover how to give fulfil ... Read more

    $3.99 USD

  • Essential Tools for Operations Management

    Tools, Models and Approaches for Managers and Consultants

    by Simon Burtonshaw-Gunn ...
    The third book in the Essential Tools For series… on the topic of Operations ManagementBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person ... Read more

    $24.00 USD

  • If You Build It Will They Come?

    Three Steps to Test and Validate Any Market Opportunity

    by Rob Adams ...
    Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The McGraw-Hill 36-Hour Course Product Development

    by Andrea Belz ...
    Series series McGraw-Hill 36-Hour Courses
    Learn the Secrets Behind World-Class Product DevelopmentIn a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.The McGraw-Hill 36-Hour Course: Product Development gives you the ... Read more

    $17.29 USD

  • DK Essential Managers: Marketing Effectively

    by Moi Ali ...
    Series series DK Essential Managers
    Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information ... Read more

    $4.99 USD

  • Lean Manufacturing Process

    by V.T. ...
    Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing.Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore!This ebook compiles tons of ... Read more

    $3.99 USD

  • Project Management In A Week

    How To Manage A Project In Seven Simple Steps

    by Martin Manser ...
    Managing projects just got easierThis book will help you come to grips with the basics of project management in a week. By the end of the week you will know your way through the process more clearly. For a start, you will have to consult your end users to work out their precise requirements. You will then need to work out the best way to deliver the required outputs, consider the size of the team ... Read more

    $3.99 USD

  • The Future of the Sales Profession

    How to Survive the Big Cull and Become One of Your Industry's Most Sought-After B2B Sales Professionals

    by Graham Hawkins ...
    B2B sales is harder than ever before.Product lifecycles are getting shorter, sales cycles are getting longer, there are more competitors entering the market, and buyers are doing most of their research online before they even call you. When you finally get the meeting, buyers only want your best price.Despite all of this, your manager keeps asking for more – more calls, more meetings, faster, ... Read more

    $6.99 USD