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  • Mastering Art History Instruction

    A Complete Guide for Educators

    by Dr Helen Shaw ...
    Series series Teach Art History
    "Mastering Art History Instruction: A Comprehensive Guide for Educators" is designed to equip art educators with the knowledge and tools necessary to teach art history effectively. This comprehensive guide covers a range of topics, from the importance of art history education to strategies for cultivating a passion for the subject in students.The book begins with an introduction that welcomes ... Read more

    $12.00 USD or Free with Kobo Plus

  • Five Cents Worth

    Series series Fiction Readers
    Early readers will giggle along as they follow Dr. Plaster and Dr. Bandage as they help patients at the Ear, Nose, and Throat Clinic. The playful illustrations and laugh-out-loud dialogue will have readers engaged and entertained from cover to cover. ... Read more

    $8.99 USD or Free with Kobo Plus

  • Fly-Tying

    An Essential Guide from One of the Greatest Instructors of All Time

    by Helen Shaw ...
    No book has taught-or retaught-more serious fly tiers the basic skills of fly tying than Helen Shaw’s Fly-Tying. Shaw’s simple and logical prose throughout and more than 250 life-size tying sequences make the various processes easy to understand, follow, and apply.Readers of Fly-Tying will learn every skill necessary to tie flies using many different materials, including:ThreadTinselFlossWoolDubbingHairQuill ... Read more

    $11.99 USD

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  • Favorite Flies

    A Comprehensive Guide to Tying and Fishing the Best Flies Available

    Favorite Flies is the latest fly-tying manual from acclaimed writer and fisherman David Klausmeyer, in which his 303 best flies have been brought together for the ease of fly fishers everywhere. Whether you are a beginner seeking a comprehensive tying guide or an experienced tier yearning for detailed information on the most successful flies, this book has it all.Each fly featured comes with a ... Read more

    $18.99 USD

  • 101 Favorite Nymphs and Wet Flies

    History, Tying Tips, and Fishing Strategies

    101 Favorite Nymph and Wet Flies is the latest from acclaimed writer David Klausmeyer to complement his recent volume, 101 Favorite Dry Flies. Whether you are a beginner seeking a comprehensible fishing guide or an experienced tyer yearning for the newest and most effective techniques specific to wet flies and nymphs, this book has it all. Each nymph or wet fly is wonderfully captured with its own ... Read more

    $10.99 USD

  • 101 Favorite Dry Flies

    History, Tying Tips, and Fishing Strategies

    101 Favorite Dry Flies is the latest from acclaimed writer David Klausmeyer. Whether you are a beginner seeking a comprehensible fishing guide or an experienced tyer yearning for the newest and most effective techniques, this book has it all. Each fly is wonderfully captured with its own clear photos and complete set of instructions. Not only does Klausmeyer highlight insightful tips and fishing ... Read more

    $10.99 USD

  • Fusion Fly Tying

    Steelhead, Salmon, and Trout Flies of the Synthetic Era

    by Greg Senyo ...
    Thorough and complete how-to guide for fusion fly tyingShares essential techniques with clear instructionsWritten by Greg Senyo, an expert on tying your own fliesDo you want to learn more efficient and effective methods for fusion fly tying? Are you wondering which types of synthetic fly work best for which fish and where? If so, this guide is for you. Fusion Fly Tying highlights 35 of Senyo’s ... Read more

    $26.99 USD

  • Essential Fly Tying Techniques

    by Tim Rolston ...
    An easily downloadable version of what has been described as the World's most innovative fly tying instruction manual". This eBook version provides instant access to an exceptional array of fly tying techniques. Supported by text, detailed full colour diagrams and links to video clips illustrating both the techiques and the complete flies discussed. By providing only links instead of embedded ... Read more

    $12.99 USD or Free with Kobo Plus

  • Design Driven Innovation

    Changing the Rules of Competition by Radically Innovating What Things Mean

    Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not ... Read more

    $27.99 USD or Free with Kobo Plus

  • Visual Merchandising: Mirror and soul of a point of sale

    Visual Merchandising is a technical manual that has more than 400 photos and 100 drawings. It speaks about the aesthetic aspects to set a window shop and the internal visual in a store.Analyse the psychological components, the reactions of the customer, how the colors can influence the man and how the light can be involved. Inform how to use the materials, little practical stratagems for the ... Read more

    $18.99 USD or Free with Kobo Plus

  • Marketing Aesthetics

    The Strategic Management of Brands, Identity, and Image

    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines ... Read more

    $15.99 USD

  • Educating for Creativity

    A Global Conversation

    by Robert Kelly ...
    Bringing creativity into mainstream educational practice has become a mantra among educators. But what does creative practice in education really look like? Take a journey around the globe with educator and artist Robert Kelly to witness innovative creative practice in action, with examples from early childhood to post-secondary levels. Through stories and real-life examples, discover the ... Read more

    $19.99 USD