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Introduction to Business

For a Sustainable and Entrepreneurial Future

by Heidi M. Neck, Christopher P. Neck, Emma L. Murray ...

Introduction to Business: For a Sustainable and Entrepreneurial Future engages and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray encourage readers to see themselves in the world of business and develop the mindset and skill set they need to succeed. The updated Second Edition ... Read more

$116.99 USD

Introduction to Business: For a Sustainable and Entrepreneurial Future engages and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray encourage readers to see themselves in the world of business and develop the mindset and skill set they need to succeed. The updated Second Edition
... Read more
The IDEATE Method

Identifying High-Potential Entrepreneurial Ideas

by Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck ...

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide ... Read more

$52.19 USD

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide
... Read more
Teaching Entrepreneurship

A Practice-Based Approach

by Heidi M. Neck, Patricia G. Greene, Candida G. Brush ...

'Of course, entrepreneurship can be taught, and this books shows how. Using scholarly research as the foundation, the authors have crafted a set of practices to foster entrepreneurial thinking that should be incorporated in all courses across the entire curriculum.'- Tina Seelig, Stanford University, US'Practice makes perfect and Babson professors Neck, Greene and Brush lead the way for global ... Read more

$39.99 USD

'Of course, entrepreneurship can be taught, and this books shows how. Using scholarly research as the foundation, the authors have crafted a set of practices to foster entrepreneurial thinking that should be incorporated in all courses across the entire curriculum.'- Tina Seelig, Stanford University, US'Practice makes perfect and Babson professors Neck, Greene and Brush lead the way for global
... Read more
Entrepreneurship

The Practice and Mindset

by Heidi M. Neck, Christopher P. Neck, Emma L. Murray ...

Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)Entrepreneurship: The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third ... Read more

$116.99 USD

Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)Entrepreneurship: The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third
... Read more
Developing Entrepreneurial Mindsets, Ideas, and Opportunities

A Guide for Educators

Edited by Heidi M. Neck, Christina Theodoraki, Bethlem Boronat-Clavijo ...

Series series Elgar Guides to Teaching
Presenting experiential and rigorously tested methodologies developed by over 40 global entrepreneurship educators, this timely guide helps educators add dynamic, interactive, immersive, fun, and practice-based experiences to their courses. It skilfully covers the three most important areas of entrepreneurship education: entrepreneurial mindsets, idea generation, and opportunity evaluation ... Read more

$43.19 USD

Presenting experiential and rigorously tested methodologies developed by over 40 global entrepreneurship educators, this timely guide helps educators add dynamic, interactive, immersive, fun, and practice-based experiences to their courses. It skilfully covers the three most important areas of entrepreneurship education: entrepreneurial mindsets, idea generation, and opportunity evaluation
... Read more

Strategic Planning

Fundamentals for Small Business

by Gary L. May ...

Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team. Strategic planning is an essential process for every size business. While large businesses may have more resources and time to devote to strategic planning, ... Read more

$6.99 USD

Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team. Strategic planning is an essential process for every size business. While large businesses may have more resources and time to devote to strategic planning,
... Read more
Top Secrets for Creating the Right Attitude for Success

by Gini Graham Scott ...

Success in MLM begins with having the right attitude. This book describes how to use MLM in your direct sales program, the advantage of an MLM business, getting prepared by understanding your product and company, staying on the path to success through persistence, setting your goals for success, creating a weekly plan of action, assessing your progress, and more. ... Read more

$2.99 USD or Free with Kobo Plus

Success in MLM begins with having the right attitude. This book describes how to use MLM in your direct sales program, the advantage of an MLM business, getting prepared by understanding your product and company, staying on the path to success through persistence, setting your goals for success, creating a weekly plan of action, assessing your progress, and more.
... Read more
The Startup Way

How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

by Eric Ries ...

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean ... Read more

Was $12.99 USD Now $10.99 USD

Also available as: Audiobook

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean
... Read more

Also available as: Audiobook
Effective Time Management In a Day For Dummies

by Dirk Zeller ...

Series series In A Day For Dummies
Get the know-how to manage your time effectively—in a day!Effective Time Management In a Day For Dummies helps you to effectively set up a time management system to regain control of your days and responsibilities. It showcases the importance of maximizing effectiveness and reveals why (and how) time management is the key to organizing hectic lives.Focusing efforts and blocking your ... Read more

$3.00 USD

Get the know-how to manage your time effectively—in a day!Effective Time Management In a Day For Dummies helps you to effectively set up a time management system to regain control of your days and responsibilities. It showcases the importance of maximizing effectiveness and reveals why (and how) time management is the key to organizing hectic lives.Focusing efforts and blocking your
... Read more
Uncommon Service

How to Win by Putting Customers at the Core of Your Business

by Frances Frei, Anne Morriss ...

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic ... Read more

$25.99 USD or Free with Kobo Plus

Also available as: Audiobook

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic
... Read more

Also available as: Audiobook
Strategic Planning For Dummies

by Erica Olsen ...

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps ... Read more

$14.99 USD

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps
... Read more
Jobs to Be Done

A Roadmap for Customer-Centered Innovation

by Stephen Wunker, Jessica Wattman, David Farber ...

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: ... Read more

$19.99 USD

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method:
... Read more

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Introduction to Business

The IDEATE Method

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Developing Entrepreneurial Mindsets, Ideas, and Opportunities

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Strategic Planning

Top Secrets for Creating the Right Attitude for Success

The Startup Way

Effective Time Management In a Day For Dummies

Uncommon Service

Strategic Planning For Dummies

Jobs to Be Done

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