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“gerald a knezek”

Showing 1 - 12 of 12 results for “gerald a knezek”
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  • Scaling Methods

    Scaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on the psychometrician's view of measurement. This book focuses on the users' view by concentrating on effective ways to analyze data rather than the mathematical details of how each program works. The ... Read more

    Was $73.99 USD Now $65.99 USD

  • Children and Computers in School

    This volume integrates research findings from three multinational studies conducted to examine the impact of children's use of computers in school. Conclusions are drawn from in-depth analyses of trends in more than 20 nations. Its seven authors from four nations were key researchers on these projects. Both a study and a product of the information age, this work is of prime importance to teachers, ... Read more

    $54.99 USD

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  • Online and Social Networking Communities

    A Best Practice Guide for Educators

    by Karen Kear ...
    Series series Open and Flexible Learning Series
    Online and Social Networking Communities is a professional guide written for educational practitioners and trainers who wish to use online communication tools effectively in their teaching. Focusing on the student experience of learning in online communities, it addresses ‘web 2.0’ and other ‘social software’ tools and considers the role these technologies play in supporting student learning and ... Read more

    $69.99 USD

  • The Marketing of Meaning

    Why purpose markets itself

    by Erik Saelens ...
    The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why ... Read more

    Free

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

    Was $14.99 USD Now $12.99 USD

  • Electronics from the Ground Up: Learn by Hacking, Designing, and Inventing

    by Ronald Quan ...
    Series series From the Ground Up
    Discover the inner-workings of electronics through innovative hands-on experimentsAre you fascinated by the power of even the smallest electronic device? Electronics from the Ground Up guides you through step-by-step experiments that reveal how electronic circuits function so you can advance your skills and design custom circuits. You’ll work with a range of circuits and signals related to optical ... Read more

    $32.39 USD

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $19.49 USD

  • Using Apps for Learning Across the Curriculum

    A Literacy-Based Framework and Guide

    How can apps be used to foster learning with literacy across the curriculum? This book offers both a theoretical framework for considering app affordances and practical ways to use apps to build students’ disciplinary literacies and to foster a wide range of literacy practices.Using Apps for Learning Across the Curriculumpresents a wide range of different apps and also assesses their valuefeatures ... Read more

    $72.99 USD

  • Environmental Management:

    Revision Guide for the IEMA Associate Membership Exam and NEBOSH Diploma in Environmental Management

    Written by Adrian Belcham, author of Manual of Environmental Management, this is the essential guide to prepare you for the IEMA Associate Membership Exam and NEBOSH Diploma in Environmental Management.Through the inclusion of revision tips, exam guidance and self-test questions, this guide will consolidate your understanding of environmental management and help you to prepare for your exam. It ... Read more

    $60.99 USD

  • The Big Data-Driven Business

    How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

    Get the expert perspective and practical advice on big dataThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the ... Read more

    $18.00 USD

  • Characterisation of a Personal Learning Environment as a Lifelong Learning Tool

    by Sabrina Leone ...
    Series series Education (R0)
    This work focuses on the characterization of adult lifelong learners’ Personal Learning Environments (PLEs) by implicit and explicit tools of personalization. It aims aims toward creating a system for the development of a learning path for the characterisation of PLE for adult life learners. The synergy of formal and informal learning in the dynamic construction of a lifelong learner’s PLE is ... Read more

    $49.49 USD

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

    $41.39 USD