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Top Series in United States

Showing 1 - 12 of 12 results for “fabio forlani”
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  • The Experience Logic as a New Perspective for Marketing Management

    From Theory to Practical Applications in Different Sectors

    Edited by Tonino Pencarelli, Fabio Forlani ...
    Series series Business and Management (R0)
    This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how ... Read more

    $107.09 USD

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  • Service Design Capabilities

    by Nicola Morelli, Amalia de Götzen, Luca Simeone ...
    Series series Engineering (R0)
    This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different ... Read more

    Free

  • Design for Services

    by Anna Meroni, Daniela Sangiorgi ...
    Series series Design for Social Responsibility
    In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in ... Read more

    $77.99 USD

  • New Metropolitan Perspectives

    Knowledge Dynamics, Innovation-driven Policies Towards the Territories’ Attractiveness Volume 1

    Edited by Carmelina Bevilacqua, Francesco Calabrò, Lucia Della Spina ...
    Series series Springer Nature Proceedings excluding Computer Science
    This open access book presents the outcomes of the symposium “NEW METROPOLITAN PERSPECTIVES,” held at Mediterranea University, Reggio Calabria, Italy on May 26–28, 2020.Addressing the challenge of Knowledge Dynamics and Innovation-driven Policies Towards Urban and Regional Transition, the book presents a multi-disciplinary debate on the new frontiers of strategic and spatial planning, economic ... Read more

    Free

  • Event Design

    Social perspectives and practices

    Edited by Greg Richards, Lénia Marques, Karen Mein ...
    Series series Routledge Advances in Event Research Series
    Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative ... Read more

    $70.99 USD

  • Performance Management Systems

    Design, Diagnosis and Use

    by Chiara Demartini ...
    Series series Business and Management (R0)
    This book presents an analysis and a critical discussion on performance management systems. It seeks to advance the current state of knowledge in the subject by introducing a holistic performance management system - the loosely coupled performance management system. This new system presents a framework to leverage the systemic relationships among already established performance management ... Read more

    $89.09 USD

  • Designing Better Services

    A Strategic Approach from Design to Evaluation

    by Beatrice Villari, Francesca Foglieni, Stefano Maffei ...
    Series series Engineering (R0)
    This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential. The opening chapters trace the origins of service design and examine its links with service innovation, as well as its strategic role in service organizations. It then offers step ... Read more

    $62.99 USD

  • The Data Shake

    Opportunities and Obstacles for Urban Policy Making

    Edited by Grazia Concilio, Paola Pucci, Lieven Raes, Geert Mareels ...
    Series series History (R0)
    This open access book represents one of the key milestones of PoliVisu, an H2020 research and innovation project funded by the European Commission under the call “Policy-development in the age of big data: data-driven policy-making, policy-modelling and policy-implementation”.It investigates the operative and organizational implications related to the use of the growing amount of available data on ... Read more

    Free

  • Global Marketing Strategies for the Promotion of Luxury Goods

    Edited by Fabrizio Mosca, Rosalia Gallo ...
    Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores ... Read more

    $170.99 USD

  • Entrepreneurship in Healthcare

    by Ralf Wilden, Massimo Garbuio, Federica Angeli, Daniele Mascia ...
    Series series Routledge Studies in Health Management
    Entrepreneurship in the Healthcare sector has received increased attention over the last two decades, both in terms of scholarly research and number of innovative enterprises. Entrepreneurial activities and innovations have emerged from and will continue to be driven by several actors along the healthcare value chain but especially from non-traditional healthcare players. In this new volume, we ... Read more

    $62.99 USD

  • Hospitality Marketing and Consumer Behavior

    Creating Memorable Experiences

    Edited by Vinnie Jauhari ...
    Series series Advances in Hospitality and Tourism
    Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been ... Read more

    $155.00 USD

  • The Myths of Health Care

    Towards New Models of Leadership and Management in the Healthcare Sector

    Edited by Paola Adinolfi, Elio Borgonovi ...
    Series series Business and Management (R0)
    This provocative appraisal unpacks commonly held beliefs about healthcare management and replaces them with practical strategies and realistic policy goals. Using Henry Mintzberg’s “Myths of Healthcare” as a springboard, it reveals management practices that undermine care delivery, explores their cultural and corporate origins, and details how they may be reversed through changes in management ... Read more

    $116.09 USD