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  • Handbook of Social Psychology and Consumer Behavior

    Edited by Eric R. Spangenberg, Katie Spangenberg ...
    Series series Research Handbooks on Social Psychology series
    This Handbook examines social psychology and its influence as a parent discipline of consumer psychology. The book places a particular focus on the theoretical origins of social psychology, emphasising the crucial role played by social interaction in all aspects of consumer behavior.Experts from across the globe explore and discuss application of a wide range of topics related to social psychology ... Read more

    $58.99 USD