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  • Customer Intelligence

    Strategies and Use Cases for Leveraging Customer Data

    Edited by Emanuel Bayer, Manuel Marini ...
    Series series Business and Management (R0)
    This book shows how companies can systematically transform customer data into measurable value – with practical frameworks, use cases, and tools. Whether it’s Golden Record, Customer Data Platform, or AI-powered personalization: contributions from experts in practice and academia provide concrete solutions for data-driven marketing, sales, service, and compliance. The key insight: only the ... Read more

    $152.09 USD