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Death machines

The ethics of violent technologies

by Elke Schwarz ...

As innovations in military technologies race toward ever-greater levels of automation and autonomy, debates over the ethics of violent technologies tread water. Death Machines reframes these debates, arguing that the way we conceive of the ethics of contemporary warfare is itself imbued with a set of bio-technological rationalities that work as limits. The task for critical thought must therefore ... Read more

$24.49 USD

As innovations in military technologies race toward ever-greater levels of automation and autonomy, debates over the ethics of violent technologies tread water. Death Machines reframes these debates, arguing that the way we conceive of the ethics of contemporary warfare is itself imbued with a set of bio-technological rationalities that work as limits. The task for critical thought must therefore
... Read more
Neuro-Advertising

Brain-friendly advertising for more success in your market

by Elke Schwarz ...

Series series Behavioral Science and Psychology (R0)
Find out how to increase your marketing success with this book on neuro-advertising.Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase ... Read more

$62.99 USD

Find out how to increase your marketing success with this book on neuro-advertising.Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase
... Read more

The ADD / ADHD Checklist

A Practical Reference for Parents and Teachers

by Sandra F. Rief ...

Series series J-B Ed: Checklist
The bestselling guide, fully revised and updated, offering practical information and tips to help every child with ADHD succeedThe ADD/ADHD Checklist helps parents and teachers to better understand children and teenagers with attention problems and provide the kind of support and intervention that is crucial to kids' success. Presented in a concise, easy-to-read checklist format, the book is ... Read more

$12.00 USD

The bestselling guide, fully revised and updated, offering practical information and tips to help every child with ADHD succeedThe ADD/ADHD Checklist helps parents and teachers to better understand children and teenagers with attention problems and provide the kind of support and intervention that is crucial to kids' success. Presented in a concise, easy-to-read checklist format, the book is
... Read more
Uncommon Sense Teaching

Practical Insights in Brain Science to Help Students Learn

by Terrence J. Sejnowski, Barbara Oakley PhD, Beth Rogowsky EdD ...

**Top 10 Pick for Learning Ladders’ Best Books for Educators Summer 2021A groundbreaking guide to improve teaching based on the latest research in neuroscience, from the bestselling author of A Mind for Numbers.**Neuroscientists and cognitive scientists have made enormous strides in understanding the brain and how we learn, but little of that insight has filtered down to the way teachers teach. ... Read more

$8.99 USD

Also available as: Audiobook

**Top 10 Pick for Learning Ladders’ Best Books for Educators Summer 2021A groundbreaking guide to improve teaching based on the latest research in neuroscience, from the bestselling author of A Mind for Numbers.**Neuroscientists and cognitive scientists have made enormous strides in understanding the brain and how we learn, but little of that insight has filtered down to the way teachers teach.
... Read more

Also available as: Audiobook
Make Your Brain Smarter

Increase Your Brain's Creativity, Energy, and Focus

by Sandra Bond Chapman, Ph.D. ...

One of the world’s most innovative and respected cognitive neuroscientists combines cutting-edge research with unique exercises to help you improve the most powerful, most staggeringly complex machine ever created: your brain.In Make Your Brain Smarter, renowned cognitive neuroscientist Dr. Sandra Bond Chapman introduces you to the very latest research in brain science and shows you how to tailor ... Read more

$11.99 USD

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One of the world’s most innovative and respected cognitive neuroscientists combines cutting-edge research with unique exercises to help you improve the most powerful, most staggeringly complex machine ever created: your brain.In Make Your Brain Smarter, renowned cognitive neuroscientist Dr. Sandra Bond Chapman introduces you to the very latest research in brain science and shows you how to tailor
... Read more

Also available as: Audiobook
Neuromarketing For Dummies

by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl ...

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this ... Read more

$14.00 USD

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this
... Read more
Impossible to Ignore: Creating Memorable Content to Influence Decisions

by Carmen Simon ...

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. ... Read more

$22.69 USD

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain.
... Read more
Honest Signals

How They Shape Our World

by Alex Pentland ...

How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals ... Read more

$13.99 USD

How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals
... Read more
The Branded Mind

What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

by Erik Du Plessis ...

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to ... Read more

$37.79 USD

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to
... Read more
Differentiation and the Brain

How Neuroscience Supports the Learner-Friendly Classroom (Use Brain-Based Learning and Neuroeducation to Differentiate Instruction)

by David A. Sousa, Carol Ann Tomlinson ...

Students are becoming more academically and culturally diverse, making it more important than ever to shift away from a one-size-fits-all approach and toward differentiated instruction. The second edition of this best-selling book will help you create truly effective, brain-friendly classrooms for all learners. The authors share an array of updated differentiated instruction examples, scenarios, ... Read more

$34.59 USD

Students are becoming more academically and culturally diverse, making it more important than ever to shift away from a one-size-fits-all approach and toward differentiated instruction. The second edition of this best-selling book will help you create truly effective, brain-friendly classrooms for all learners. The authors share an array of updated differentiated instruction examples, scenarios,
... Read more
Learning: The Owner's Manual

The Ultimate Guide to Peak Mental Performance at All Ages

by Pierce Howard ...

Series Book 1 - Owner's Manual for the Brain
Cutting-edge, user-friendly, and comprehensive: the revolutionary guide to the brain, now fully revised and updatedAt birth each of us is given the most powerful and complex tool of all time: the human brain. And yet, as we well know, it doesn't come with an owner's manual—until now. In this unsurpassed resource, Dr. Pierce J. Howard and his team distill the very latest research and clearly ... Read more

$12.99 USD

Cutting-edge, user-friendly, and comprehensive: the revolutionary guide to the brain, now fully revised and updatedAt birth each of us is given the most powerful and complex tool of all time: the human brain. And yet, as we well know, it doesn't come with an owner's manual—until now. In this unsurpassed resource, Dr. Pierce J. Howard and his team distill the very latest research and clearly
... Read more
Active Learning Online

Five Principles that Make Online Courses Come Alive

by Stephen M. Kosslyn ...

Inspired by the surge of online courses during the COVID 19 pandemic, researcher and educational innovator Stephen M. Kosslyn offers a treasure trove of active learning principles and activities to bring online courses alive.Whether your course is synchronous (e.g., live with Zoom) or asynchronous (e.g., using video content on Canvas), Active Learning Online will inject your new or existing course ... Read more

$15.19 USD or Free with Kobo Plus

Inspired by the surge of online courses during the COVID 19 pandemic, researcher and educational innovator Stephen M. Kosslyn offers a treasure trove of active learning principles and activities to bring online courses alive.Whether your course is synchronous (e.g., live with Zoom) or asynchronous (e.g., using video content on Canvas), Active Learning Online will inject your new or existing course
... Read more

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Behavioral Science and Psychology (R0)

Death machines

Neuro-Advertising

People who read these also enjoyed

The ADD / ADHD Checklist

Uncommon Sense Teaching

Make Your Brain Smarter

Neuromarketing For Dummies

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Honest Signals

The Branded Mind

Differentiation and the Brain

Learning: The Owner's Manual

Active Learning Online

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