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“dr adrian kessler”

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  • Attention as Currency: The Neurological Basis of Engagement Maximisation and Why Your Brain Cannot Defend Against It

    by Dr. Adrian Kessler ...
    At 11:47 on an ordinary Tuesday morning, a woman reaches for her phone to check the time. Ninety seconds later she is still holding it, and she never once thought about the time. Nothing about that moment was an accident. It was the result of a hundred billion dollar engineering effort, built by some of the most capable scientists and designers alive, aimed at a single target: the three pound ... Read more

    $14.99 USD or Free with Kobo Plus