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Top Series in United States

Showing 1 - 12 of 12 results for “deborah j macinnis”
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  • Brand Admiration

    Building A Business People Love

    by C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ...
    Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that ... Read more

    $18.00 USD

  • The Brand Benefits Playbook

    Why Customers Aren't Buying What You're Selling--And What to Do About It

    by Allen Weiss, Deborah J. MacInnis ...
    2024 Global Book Awards FinalistFrom two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service ... Read more

    $14.99 USD

  • Handbook of Brand Relationships

    by Deborah J. MacInnis, C. Whan Park, Joseph W. Priester ...
    Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on ... Read more

    $280.00 USD

  • Brand Meaning Management

    by Naresh K. Malhotra, Naresh K. Malhotra ...
    Series Book 12 - Review of Marketing Research
    Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes like brand identification and brand attachment. Yet, managing this meaning over time is complex. Noted contributors to this special issue add new insights to this complex domain. A group of papers ... Read more

    $150.89 USD

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  • Punished By Rewards: Twenty-Fifth Anniversary Edition

    The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes

    by Alfie Kohn ...
    Revised for the twenty-fifth anniversary of its publication, Alfie Kohn's landmark challenge to carrot-and-stick psychology features updated reflections and research in a major new afterword by the author.Our basic strategy for raising children, teaching students, and managing workers can be summed up in six words: Do this and you’ll get that. We dangle goodies (from candy bars to sales ... Read more

    $7.99 USD

  • The Effortless Experience

    Conquering the New Battleground for Customer Loyalty

    by Matthew Dixon, Nick Toman, Rick DeLisi ...
    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with ... Read more

    Was $14.99 USD Now $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting Firm

    by Ethan Rasiel, Ph.D. Paul N. Friga ...
    The groundbreaking follow-up to the international bestsellera hands-on guide to putting McKinsey techniques to work in your organizationMcKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel ... Read more

    $22.69 USD

  • Designing for Growth

    A Design Thinking Tool Kit for Managers

    by Tim Ogilvie, Jeanne Liedtka ...
    Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Read more

    $20.89 USD

  • Org Design for Design Orgs

    Building and Managing In-House Design Teams

    by Peter Merholz, Kristin Skinner ...
    Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most ... Read more

    $24.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Student-Centered Leadership

    by Viviane Robinson ...
    Series Book 15 - Jossey-Bass Leadership Library in Education
    Student-Centered Leadership offers a timely and thoughtful resource for school leaders who want to turn their ideals into action. Written by educational leadership expert Viviane Robinson, the book shows leaders how they can make a bigger difference to the quality of teaching and learning in their school and ultimately improve their students' performance.This book is based not on fad or fashion ... Read more

    $28.00 USD

  • The Leadership Code

    Five Rules to Lead by

    by Dave Ulrich, Norm Smallwood, Kate Sweetman ...
    What makes a great leader?It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any?Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions-to crack the code of ... Read more

    $25.19 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Productize

    by Eisha Armstrong ...
    More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming ... Read more

    $8.99 USD or Free with Kobo Plus