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“chris goward”

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  • You Should Test That

    Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

    by Chris Goward ...
    Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through ... Read more

    $18.00 USD