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“chiara mauri”

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  • Place Branding

    Connecting Tourist Experiences to Places

    Edited by Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar ...
    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place ... Read more

    $62.99 USD