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“bruno sousa”

Showing 1 - 12 of 12 results for “bruno sousa”
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  • Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

    Edited by Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda ...
    In today’s economy, diversity and inclusion are effective marketing practices for brands wanting to authentically connect with the multicultural marketplace. As consumer demographics grow and evolve businesses must embrace inclusive strategies that reflect the values and experiences of diverse communities. Effective multicultural marketing helps with representation and fosters engagement, ensuring ... Read more

    $211.49 USD

  • Technology-Driven Market Transformations for Digital Fashion and Smart Luxury

    Edited by Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda ...
    Technology-driven market transformations reshape digital fashion and smart luxury, combining physical and virtual experiences. Innovations like augmented reality (AR), blockchain, artificial intelligence (AI), and digital wearables revolutionize how fashion is designed, produced, marketed, and consumed. In the luxury sector, these technologies enable brands to offer personalized experiences, ... Read more

    $175.49 USD

  • Co-Branding Strategies for Smart Luxury Products

    Edited by Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda ...
    Co-branding is a marketing strategy that brings together two brands to harness their strengths and create a product with greater value. The importance of innovation, exclusivity, and brand reputation is especially significant in industries like luxury smart consumer products. In multicultural markets, it refers to a strategic alliance between a luxury brand and a technology brand, designed to ... Read more

    $197.99 USD

  • Petfluencers and Pet-Powered Branding

    Edited by Luzia Arantes, Bruno Sousa ...
    In the digital age, pets have become social media stars, marketing assets, and brand ambassadors. Petfluencers, or animals with followings on social media, have created a niche sector in influencer marketing. These animal personalities offer brands a playful, effective way to connect with consumers. Pet-powered branding utilizes the emotional bond people share with animals, driving engagement, ... Read more

    $197.99 USD

  • Human Relations Management in Tourism

    Edited by Marco Valeri, Bruno Sousa ...
    In the competitive world of the tourism sector, effective human resources management has become a critical factor in determining the success and sustainability of organizations. Human Relations Management in Tourism delves into the key aspects of this essential discipline, exploring the intersection of marketing management, human resource management, and the latest trends in the tourism industry. ... Read more

    $260.99 USD

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  • New Trends in Marketing and Consumer Science

    Edited by Theodore K. Tarnanidis, Nikolaos Sklavounos ...
    Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in ... Read more

    $346.49 USD

  • Globalized Consumer Insights in the Digital Era

    Edited by Fatih Sahin, Cevat Soylemez ...
    As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in ... Read more

    $310.49 USD

  • Cross-Cultural Perspectives on Luxury Marketing

    Edited by Theodore K. Tarnanidis ...
    As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury ... Read more

    $310.49 USD

  • Critical Aspects in Advanced Human Resource Management

    Edited by Eduardo Tomé ...
    Critical aspects make up a group of significant topics that should be known and deserve action. These topics, such as internal migration, remote work, diversity and inclusion, and more, are critical in their own unique way. Though these topics are usually analyzed separately, they are fundamental in social and human science and should be connected. Therefore, critical topics in human resource ... Read more

    $184.49 USD

  • Advances in Interdisciplinary Research

    Pioneering Innovations and Sustainable Practices Towards Open Science

    Edited by María Soledad Ramírez-Montoya, Miguel A. Montoya, Genaro Zavala-Enríquez, Antonio Martínez-Arboleda ...
    Series series Routledge Research in Higher Education
    This book explores methodologies and strategies for enhancing educational practices through interdisciplinary research and open science. Featuring global contributions, it shows how integrating diverse disciplines can drive innovation, improve teaching, and tackle modern educational challenges.The book begins by highlighting the value of interdisciplinary research, technological advancements, and ... Read more

    Free

  • Online Brand Communities

    Using the Social Web for Branding and Marketing

    by Francisco J. Martínez-López, Rafael Anaya, Rocio Aguilar, Sebastián Molinillo ...
    Series series Business and Management (R0)
    This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of ... Read more

    $58.49 USD

  • Digital Brand Management

    Understanding Consumers and Communication in the Digital Age

    by Magdalena Grębosz-Krawczyk, Dagna Siuda ...
    Series series Routledge Studies in Marketing
    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.It delves into brand positioning, consumer perception, and the role of digital media in ... Read more

    $64.99 USD