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Going Indie

A complete guide to becoming an independent software developer

by Brian Schrader ...

From starting a company and staying motivated, through designing, building, and launching your first product and beyond.You're a developer and you're looking to start a business. I was like that once. Starting a business takes a lot more than knowing how to write good code, and as I've learned, starting a software business involves just as much business acumen as it does software development.I've ... Read more

$18.99 USD or Free with Kobo Plus

From starting a company and staying motivated, through designing, building, and launching your first product and beyond.You're a developer and you're looking to start a business. I was like that once. Starting a business takes a lot more than knowing how to write good code, and as I've learned, starting a software business involves just as much business acumen as it does software development.I've
... Read more

Database Design for Mere Mortals

A Hands-On Guide to Relational Database Design

by Michael J. Hernandez ...

Series series For Mere Mortals
The #1 Easy, Commonsense Guide to Database Design! Michael J. Hernandez’s best-selling Database Design for Mere Mortals® has earned worldwide respect as the clearest, simplest way to learn relational database design. Now, he’s made this hands-on, software-independent tutorial even easier, while ensuring that his design methodology is still relevant to the latest databases, applications, and best ... Read more

$38.19 USD

The #1 Easy, Commonsense Guide to Database Design! Michael J. Hernandez’s best-selling Database Design for Mere Mortals® has earned worldwide respect as the clearest, simplest way to learn relational database design. Now, he’s made this hands-on, software-independent tutorial even easier, while ensuring that his design methodology is still relevant to the latest databases, applications, and best
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eCommerce Start to Finish: Web Development, SEO, Traffic & Conversion

Web Development, SEO, Traffic & Conversion

by Liv Montgomery ...

Online business ownership has become incredibly popular - and even mainstream. If you want to join the ranks of successful eCommerce entrepreneurs, let Liv Montgomery, the eCommerce Gal be your guide on a fun and fabulous journey. If you want to escape a grueling rush hour and the toil of the workaday world, this comprehensive program will give you all the tips and tricks you need to get started ... Read more

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Online business ownership has become incredibly popular - and even mainstream. If you want to join the ranks of successful eCommerce entrepreneurs, let Liv Montgomery, the eCommerce Gal be your guide on a fun and fabulous journey. If you want to escape a grueling rush hour and the toil of the workaday world, this comprehensive program will give you all the tips and tricks you need to get started
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The Missing README

A Guide for the New Software Engineer

by Dmitriy Ryaboy, Chris Riccomini ...

Key concepts and best practices for new software engineers — stuff critical to your workplace success that you weren’t taught in school.For new software engineers, knowing how to program is only half the battle. You’ll quickly find that many of the skills and processes key to your success are not taught in any school or bootcamp. The Missing README fills in that gap—a distillation of workplace ... Read more

$21.99 USD

Key concepts and best practices for new software engineers — stuff critical to your workplace success that you weren’t taught in school.For new software engineers, knowing how to program is only half the battle. You’ll quickly find that many of the skills and processes key to your success are not taught in any school or bootcamp. The Missing README fills in that gap—a distillation of workplace
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Google Analytics Breakthrough

From Zero to Business Impact

by Feras Alhlou, Shiraz Asif, Eric Fettman ...

A complete, start-to-finish guide to Google Analytics instrumentation and reportingGoogle Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google ... Read more

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A complete, start-to-finish guide to Google Analytics instrumentation and reportingGoogle Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google
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Economics of Code

by Alex Cowan ...

Series Book 1 - Advanced Product Management Series
Product Management is undergoing a revolution. Are you ready?When software has become cheaper and faster to build than ever before, and as AI is poised to massively disrupt the pace of development even further, Product Managers need to be able to adaptively decide how to deliver value with their teams. Today, that means continuously figuring out what to build and how to build it to get the ... Read more

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Product Management is undergoing a revolution. Are you ready?When software has become cheaper and faster to build than ever before, and as AI is poised to massively disrupt the pace of development even further, Product Managers need to be able to adaptively decide how to deliver value with their teams. Today, that means continuously figuring out what to build and how to build it to get the
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Head First Software Development

A Learner's Companion to Software Development

by Dan Pilone, Russ Miles ...

Even the best developers have seen well-intentioned software projects fail -- often because the customer kept changing requirements, and end users didn't know how to use the software you developed. Instead of surrendering to these common problems, let Head First Software Development guide you through the best practices of software development. Before you know it, those failed projects will be a ... Read more

$28.99 USD

Even the best developers have seen well-intentioned software projects fail -- often because the customer kept changing requirements, and end users didn't know how to use the software you developed. Instead of surrendering to these common problems, let Head First Software Development guide you through the best practices of software development. Before you know it, those failed projects will be a
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Digital Project Management

The Complete Step-by-Step Guide to a Successful Launch

by Taylor Olson ...

The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It’s rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects ... Read more

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The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It’s rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects
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Hello, Startup

A Programmer's Guide to Building Products, Technologies, and Teams

by Yevgeniy Brikman ...

This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others.Hello, ... Read more

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This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others.Hello,
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Database Design for Mere Mortals

25th Anniversary Edition

by Michael Hernandez, Michael J Hernandez ...

The #1 Easy, Commonsense Guide to Database Design—Now UpdatedForeword by Michelle Poolet, Mount Vernon Data Systems LLCMichael J. Hernandez's best-selling Database Design for Mere Mortals has earned worldwide respect as the simplest way to learn relational database design. Now, he's made this hands-on, software independent tutorial even clearer and easier to use.Step by step, this new 25th ... Read more

$38.19 USD

The #1 Easy, Commonsense Guide to Database Design—Now UpdatedForeword by Michelle Poolet, Mount Vernon Data Systems LLCMichael J. Hernandez's best-selling Database Design for Mere Mortals has earned worldwide respect as the simplest way to learn relational database design. Now, he's made this hands-on, software independent tutorial even clearer and easier to use.Step by step, this new 25th
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Designing Connected Content

Plan and Model Digital Products for Today and Tomorrow

by Carrie Hane, Mike Atherton ...

Series series Voices That Matter
With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a ... Read more

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With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a
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Docs for Developers

An Engineer’s Field Guide to Technical Writing

by Jared Bhatti, Sarah Corleissen, Jen Lambourne, David Nunez, Heidi Waterhouse ...

Series series Professional and Applied Computing (R0)
Learn the craft of documentation for each step in the software development lifecycle, from understanding your users’ needs to publishing, measuring, and maintaining useful developer documentation.Well-documented projects save time for both developers on the project and users of the software. Projects without adequate documentation suffer from poor developer productivity, project scalability, user ... Read more

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Learn the craft of documentation for each step in the software development lifecycle, from understanding your users’ needs to publishing, measuring, and maintaining useful developer documentation.Well-documented projects save time for both developers on the project and users of the software. Projects without adequate documentation suffer from poor developer productivity, project scalability, user
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Going Indie

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Database Design for Mere Mortals

eCommerce Start to Finish: Web Development, SEO, Traffic & Conversion

The Missing README

Google Analytics Breakthrough

Economics of Code

Head First Software Development

Digital Project Management

Hello, Startup

Database Design for Mere Mortals

Designing Connected Content

Docs for Developers

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