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Showing 1 - 12 of 12 results for “bethan alexander”
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  • Shaping the Future of Fashion

    A Research Companion

    Edited by Bethan Alexander, Yu Lun Eve Lin, Flavia Loscialpo, Kelly Dearsley ...
    Series series Routledge Research Companions in Business and Economics
    The book is a research-led companion for anyone seeking to understand how fashion futures are already being made. It brings together a curated collection of conceptual, empirical, and practice-based chapters that reflect fashion’s complexity while remaining grounded in rigorous and reflexive research.Organised around four interconnected themes, Innovation, Ecosystem, Education, and Values, the ... Read more

    $61.99 USD

  • The Future of Retail and Service Design

    Sustainable, Phygital, and Community

    Edited by Bethan Alexander, Katelijn Quartier, Mia Münster, Zakkiya Khan, Francesca Murialdo ...
    Series series Routledge Research in the Retail Industry
    This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. With a focus on sustainability, phygital innovation, and community retail, it provides a forward-thinking roadmap for the evolution of these fields.Each chapter examines the current landscape and future possibilities, presenting a dynamic vision of what lies ahead. From transforming ... Read more

    $61.99 USD

  • Customer Experience in Fashion Retailing

    Merging Theory and Practice

    Edited by Bethan Alexander ...
    Series series Mastering Fashion Management
    This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of ... Read more

    $57.99 USD

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  • Routledge Handbook of Hospitality Marketing

    Edited by Dogan Gursoy ...
    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality ... Read more

    $68.99 USD

  • This is Service Design Thinking

    Basics-Tools-Cases

    Edited by Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Read more

    $28.99 USD

  • Consumer Behaviour

    by Zubin Sethna ...
    Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer ... Read more

    $84.59 USD

  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    by Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

    $118.99 USD

  • Delft Design Guide -Revised edition

    Perspectives- Models - Approaches - Methods

    by Annemiek van Boeijen, Jaap Daalhuizen, Yvo Zijlstra ...
    Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and ... Read more

    $28.99 USD

  • Future-oriented Learning and Skills Development for Employability

    Insights from Singapore and Some Asia-Pacific Contexts

    Edited by Ai Noi Lee, Youyan Nie ...
    Series series Education (R0)
    This book examines evolving trends in pre-employment and continuing education, focusing on how formal learning affects learners’ skills, career motivation, and work readiness. It also addresses adult workers’ skills development, continuous training and workplace learning, highlighting key enablers, barriers and factors influencing their motivation and employability. Drawing on insights from ... Read more

    $179.99 USD

  • Positioning the Brand

    An Inside-Out Approach

    by Rik Riezebos, Jaap van der Grinten ...
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... Read more

    $73.99 USD

  • Work from Home

    Multi-level Perspectives on the New Normal

    Edited by Payal Kumar, Anirudh Agrawal, Pawan Budhwar ...
    Covid 19 was a black swan event which led to working from home emerging as the new normal at a global level. As HRM scholars we aim to understand this phenomenon from both an employee and employer perspective, while drawing on the UN’s sustainable development goals (SDGs) which aspire for a fairer and more inclusive world for people and the planet.At the individual level of analysis there are ... Read more

    $86.99 USD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    by Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

    $41.99 USD