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Showing 1 - 12 of 12 results for “bethan alexander”
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  • The Future of Retail and Service Design

    Sustainable, Phygital, and Community

    Edited by Bethan Alexander, Katelijn Quartier, Mia Münster, Zakkiya Khan, Francesca Murialdo ...
    Series series Routledge Research in the Retail Industry
    This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. With a focus on sustainability, phygital innovation, and community retail, it provides a forward-thinking roadmap for the evolution of these fields.Each chapter examines the current landscape and future possibilities, presenting a dynamic vision of what lies ahead. From transforming ... Read more

    $61.99 USD

  • Shaping the Future of Fashion

    A Research Companion

    Edited by Bethan Alexander, Yu Lun Eve Lin, Flavia Loscialpo, Kelly Dearsley ...
    Series series Routledge Research Companions in Business and Economics
    The book is a research-led companion for anyone seeking to understand how fashion futures are already being made. It brings together a curated collection of conceptual, empirical, and practice-based chapters that reflect fashion’s complexity while remaining grounded in rigorous and reflexive research.Organised around four interconnected themes, Innovation, Ecosystem, Education, and Values, the ... Read more

    $61.99 USD

  • Customer Experience in Fashion Retailing

    Merging Theory and Practice

    Edited by Bethan Alexander ...
    Series series Mastering Fashion Management
    This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of ... Read more

    $57.99 USD

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  • Advanced Fashion Technology and Operations Management

    Edited by Alessandra Vecchi ...
    Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion ... Read more

    $170.99 USD

  • Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

    Edited by Gökhan Akel ...
    Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more ... Read more

    $269.99 USD

  • Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

    Edited by Information Resources Management Association ...
    Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on ... Read more

    $724.49 USD

  • Service Design for Emerging Technologies Product Development

    Bridging the Interdisciplinary Knowledge Gap

    Edited by Umar Zakir Abdul Hamid, Mari Suoheimo ...
    Series series Engineering (R0)
    The productization of emerging technologies related to the Fourth Industrial Revolution (FIR) is now getting more attention across different industries. Compared to the previous industrial transformations that the world has seen which relied on mechanical innovations, the ongoing FIR is seeing software and data-driven products as the foundation. Apart from that, topics such as circular and ... Read more

    $98.99 USD

  • This is Service Design Thinking

    Basics-Tools-Cases

    Edited by Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Read more

    $28.99 USD

  • Advanced Technologies Management for Retailing: Frameworks and Cases

    Edited by Eleonora Pantano, Harry Timmermans ...
    The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance ... Read more

    $166.49 USD

  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    by Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

    $118.89 USD

  • Delft Design Guide -Revised edition

    Perspectives- Models - Approaches - Methods

    by Annemiek van Boeijen, Jaap Daalhuizen, Yvo Zijlstra ...
    Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and ... Read more

    $28.99 USD

  • Work from Home

    Multi-level Perspectives on the New Normal

    Edited by Payal Kumar, Anirudh Agrawal, Pawan Budhwar ...
    Covid 19 was a black swan event which led to working from home emerging as the new normal at a global level. As HRM scholars we aim to understand this phenomenon from both an employee and employer perspective, while drawing on the UN’s sustainable development goals (SDGs) which aspire for a fairer and more inclusive world for people and the planet.At the individual level of analysis there are ... Read more

    $86.99 USD