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“belem barbosa”

Showing 1 - 12 of 12 results for “belem barbosa”
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  • Handbook of Research on Smart Management for Digital Transformation

    Edited by Belem Barbosa, Sandra Filipe, Claudia Amaral Santos ...
    In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic ... Read more

    $278.99 USD

  • Contemporary Trends in Innovative Marketing Strategies

    Edited by Belem Barbosa ...
    In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in ... Read more

    $260.99 USD

  • Marketing Innovation Strategies and Consumer Behavior

    Edited by Belem Barbosa ...
    In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies ... Read more

    $310.49 USD

  • Developments in Virtual Learning Environments and the Global Workplace

    Edited by Stephanie Swartz, Belem Barbosa, Izzy Crawford, Susan Luck ...
    Although institutions of higher education have recognized the need for preparing their graduates for a digitalized, global workplace, these efforts have been sporadic, individualized, and varied from discipline to discipline. Nevertheless, over the past 10 years, trends such as “double classrooms,” “inverted classrooms,” and “collaborative online international learning” (COIL) have gained traction ... Read more

    $184.49 USD

  • Smart Marketing With the Internet of Things

    Edited by Dora Simões, Belem Barbosa, Sandra Filipe ...
    The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing ... Read more

    $175.49 USD

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  • Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

    Edited by Maria Antónia Rodrigues, João F. Proença ...
    In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new ... Read more

    $206.99 USD

  • Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

    Edited by Inês Veiga Pereira, Paulo Botelho Pires, José Duarte Santos ...
    In today's world, diversity, equity, and inclusion (DEI) have become essential elements in achieving sustainable development goals (SDGs) and promoting a better society. However, organizations face numerous challenges in determining the most effective digital marketing strategies to achieve these goals. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs , edited by Inês ... Read more

    $229.49 USD

  • Research Anthology on Social Media Advertising and Building Consumer Relationships

    Edited by Information Resources Management Association ...
    Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social ... Read more

    $1,687.49 USD

  • Strategic Corporate Communication in the Digital Age

    Edited by Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Read more

    $86.09 USD

  • Insights, Innovation, and Analytics for Optimal Customer Engagement

    Edited by Samala Nagaraj ...
    Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and ... Read more

    $184.49 USD

  • Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

    Edited by Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis ...
    Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile ... Read more

    $211.49 USD

  • Project Management: Concepts, Methodologies, Tools, and Applications

    Edited by Information Resources Management Association ...
    Organizations of all types are consistently working on new initiatives, product lines, or implementation of new workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task at hand is essential to project success. Project Management: Concepts, Methodologies, ... Read more

    $1,840.49 USD