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  • Marketing Strategies for Total Quality Management in Hospitality Excellence

    In the hospitality industry, marketing strategies have a symbiotic relationship with Total Quality Management (TQM). When these two key characteristics are combined, they prove useful to improve service quality, customer satisfaction, and drive business growth. Therefore, effective marketing strategies that are consistent with TQM principles encourage a culture of continuous improvement and ... Read more

    $170.99 USD

  • Artificial Intelligence in Education: The Power and Dangers of ChatGPT in the Classroom

    Series series Intelligent Technologies and Robotics (R0)
    This book aims to bring together a collection of innovative and cutting-edge research that addresses the various challenges in the application and theoretical aspects of ChatGPT in education. ChatGPT is a large language model developed by OpenAI that has the ability to generate human-like text based on a prompt. This has significant potential for use in the field of education, as it allows for the ... Read more

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    Series series HBR's 10 Must Reads
    Data is your business. Have you unlocked its full potential?If you read nothing else on data strategy, read this book. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your analytics capabilities; harness the power of data, algorithms, and AI; and gain competitive advantage in our hyperconnected world.This book will inspire ... Read more

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  • Managing the New Customer Relationship

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    Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP“Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility ... Read more

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  • The Claude AI Advantage: +200 Elite Prompts to 10x Your Output & Master Prompt Engineering

    Move Beyond Basic Chatbots. Architect Your Success with Claude AI.In the crowded landscape of artificial intelligence, accessing the tool is easy; mastering it is the competitive advantage. The Claude AI Advantage: +200 Elite Prompts to 10x Your Output & Master Prompt Engineering is not a simple list of questions it is a sophisticated operating manual for professionals who require precision, depth ... Read more

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  • Fourth Industrial Revolution A Complete Guide - 2021 Edition

    Do organization employees use different digital computing technologies in private life?How about immediate delivery of a custom manufactured industrial part, wherever you are?How can the industry keep pace with new technological, regulatory and economic realities?How do you allocate capital to take advantage of the disruptions that are sure to come?How is the science of nudging reshaping citizen ... Read more

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  • Digital Transformation Management for Agile Organizations

    A compass to sail the digital world

    Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds. Digital transformation is addressed from an organizational standpoint and is examined in relation to differing management theories in the ... Read more

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  • The AI-Centered Enterprise

    Reshaping Organizations with Context Aware AI

    The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tactical gains. Tools like ChatGPT mark just the ... Read more

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  • Quality in the Era of Industry 4.0

    Integrating Tradition and Innovation in the Age of Data and AI

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    QUALITY IN THE ERA OF INDUSTRY 4.0Enables readers to use real-world data from connected devices to improve product performance, detect design vulnerabilities, and design better solutionsQuality in the Era of Industry 4.0 provides an insightful guide to harnessing user performance and behavior data through AI and other Industry 4.0 technologies. This transformative approach enables companies to not ... Read more

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  • The Data Imperative

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    Companies across all industries are engaging in digital transformation to harness the power of advanced information technologies. Building on interviews and diverse case studies, this book provides an in-depth look at how data and algorithms are reshaping management practices, organizational structures, corporate culture, and work roles. Henri Schildt develops a broad framework for understanding ... Read more

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  • Managing Customer Experiences in an Omnichannel World

    Melody of Online and Offline Environments in the Customer Journey

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    In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way.This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial ... Read more

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  • Data-Driven Customer Experience Transformation

    Optimize Your Omnichannel Approach

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    Looking to master customer experience strategy and drive consistent engagement across all channels?Data-Driven Customer Experience Transformation is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by Mohamed Zaki, this book ... Read more

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