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“avinash panwar”

Showing 1 - 12 of 12 results for “avinash panwar”
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  • Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

    Edited by Sumangla Rathore, Avinash Panwar ...
    With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and ... Read more

    $170.99 USD

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  • The Marketing Gurus

    Lessons from the Best Marketing Books of All Time

    by Chris Murray, Soundview Executive Book Summaries Eds. ...
    Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together ... Read more

    $9.99 USD

  • Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

    by Pam Didner ...
    Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:Create content ... Read more

    $20.99 USD

  • Everything I Know about Marketing I Learned From Google

    by Aaron Goldman ...
    Want Market Share? Google It!“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”—Brian Morrissey, Digital Editor, Adweek“An insightful tour of the elements that have made Google successful combined with a usable ... Read more

    $27.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

    by Joe Pulizzi, Robert Rose ...
    Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays ... Read more

    $25.19 USD

  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

    by Paul M. Rand ...
    Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are ... Read more

    $20.99 USD

  • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales

    by Matthew Paulson ...
    "Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset." - Deacon BradleyWhile many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate ... Read more

    $2.99 USD or Free with Kobo Plus

  • The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

    by Liz . Crawford ...
    GET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price.The value of these shoppers' attention is soaring, and The ... Read more

    $20.99 USD

  • Built-In Social

    Essential Social Marketing Practices for Every Small Business

    by Jeff Korhan ...
    How to redesign your business for social relevance and profitable successMarketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The 20 Ps of Marketing

    A Complete Guide to Marketing Strategy

    by David Pearson ...
    Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas ... Read more

    $35.99 USD

  • Members Daily: Beginning & Advanced Lessons

    Members Daily

    by Bonnie Stone ...
    Series series Members Daily
    This book contains both Members Daily Volume 1 & Volume 2:Learn how to quickly and easily create your own Membership Websites!Membership sites can provide you wish recurring, passive evergreen income and the growth can be exponential. With your own membership website you can do things like: Sell Digital Products, Drip Feed Content, Promote Newsletters, and Offer Your Own Affiliate Program.In Part ... Read more

    $3.99 USD or Free with Kobo Plus

  • Direct and Digital Marketing in Practice

    by Brian Thomas, Matthew Housden ...
    Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers.Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is ... Read more

    $43.99 USD