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Hello $FirstName - Norwegian Case Studies

Profiting from Personalization in Norway

by Rasmus Houlind, Arild Horsberg ...

Note: This is the version of Hello $FirstName that is primarily built on Norwegian case studies!The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a LinkedIn connection request. However, as this book will show, there is much more to personalization than ... Read more

$9.99 USD

Note: This is the version of Hello $FirstName that is primarily built on Norwegian case studies!The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a LinkedIn connection request. However, as this book will show, there is much more to personalization than
... Read more

Professional Product Owner, The

Leveraging Scrum as a Competitive Advantage

by Don McGreal, Ralph Jocham ...

Series series The Professional Scrum Series
The Professional Product Owner’s Guide to Maximizing Value with Scrum“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”—Ken Schwaber, Chairman & Founder, Scrum.orgThe role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the ... Read more

$34.19 USD

The Professional Product Owner’s Guide to Maximizing Value with Scrum“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”—Ken Schwaber, Chairman & Founder, Scrum.orgThe role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the
... Read more
This Is Service Design Doing

by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Read more

$30.99 USD

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service
... Read more
Get Agile

Scrum for ux, design & development

by Pieter Jongerius ...

Scrum is a project management method that dissolves boundaries and distributes responsibilities which in other methods have been protected for years. It is a radically different way of working: as many activities as possible take place at the same time, in the same room. Scrum is fast and delivers very high product quality at the same time. The book is a manual. It is aimed at everyone who works ... Read more

$23.79 USD

Scrum is a project management method that dissolves boundaries and distributes responsibilities which in other methods have been protected for years. It is a radically different way of working: as many activities as possible take place at the same time, in the same room. Scrum is fast and delivers very high product quality at the same time. The book is a manual. It is aimed at everyone who works
... Read more
The SaaS Sales Method Fundamentals: How to Have Customer Conversations

Sales Blueprints, #3

by Jacco van der Kooij, Dominique Levin, Winning By Design ...

Series Book 3 - Sales Blueprints
The SaaS Sales Method Fundamentals: How to Have Customer Conversations distills how the entire organization communicates with customers down to a simple set of interactions. These interactions happen across multiple channels, from email to phone to in person meetings. What is different about how Blueprints approaches communication is that it emphasizes Impact - understanding how everything in the ... Read more

$25.00 USD or Free with Kobo Plus

The SaaS Sales Method Fundamentals: How to Have Customer Conversations distills how the entire organization communicates with customers down to a simple set of interactions. These interactions happen across multiple channels, from email to phone to in person meetings. What is different about how Blueprints approaches communication is that it emphasizes Impact - understanding how everything in the
... Read more
Successful Business Process Management

What You Need to Know to Get Results

by Paula Berman ...

This book has done all the homework for you and provides a succinct, accessible overview on the training and tools available for process improvement that fills that gap of being not too rigid nor too blasé.Too few standard procedures within an organization and inefficiency will inevitably ensue. But too many, and creativity is stifled. This catch-22 is enough to make heads spin! How does one ... Read more

$13.49 USD

This book has done all the homework for you and provides a succinct, accessible overview on the training and tools available for process improvement that fills that gap of being not too rigid nor too blasé.Too few standard procedures within an organization and inefficiency will inevitably ensue. But too many, and creativity is stifled. This catch-22 is enough to make heads spin! How does one
... Read more
The SaaS Sales Method for Account Executives: How to Win Customers

Sales Blueprints, #5

by Jacco van der Kooij, Winning By Design ...

Series Book 5 - Sales Blueprints
Sales account executives today face challenges from all directions. Customers want to do their own research. Sales cycles are shorter. Contract sizes are smaller. And few companies have the time or resources to invest in ongoing sales training. This set of Blueprints provides a detailed and structured approach to succeeding as a sales account executive. With advice for both individual salespeople ... Read more

$25.00 USD or Free with Kobo Plus

Sales account executives today face challenges from all directions. Customers want to do their own research. Sales cycles are shorter. Contract sizes are smaller. And few companies have the time or resources to invest in ongoing sales training. This set of Blueprints provides a detailed and structured approach to succeeding as a sales account executive. With advice for both individual salespeople
... Read more
Agile and Lean Program Management

Scaling Collaboration Across the Organization

by Johanna Rothman ...

Scale collaboration, not process.If you’re trying to use agile and lean at the program level, you’ve heard of several approaches, all about scaling processes. If you duplicate what one team does for several teams, you get bloat, not delivery. Instead of scaling the process, scale everyone's collaboration.With autonomy, collaboration, and exploration, teams and program level people can decide how ... Read more

$34.99 USD or Free with Kobo Plus

Scale collaboration, not process.If you’re trying to use agile and lean at the program level, you’ve heard of several approaches, all about scaling processes. If you duplicate what one team does for several teams, you get bloat, not delivery. Instead of scaling the process, scale everyone's collaboration.With autonomy, collaboration, and exploration, teams and program level people can decide how
... Read more
The Resume.Com Guide to Writing Unbeatable Resumes

by Warren Simons, Rose Curtis ...

The nation's #1 online resume service offers its exclusive advice on how to craft a winning resumeThe Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with:Sample resumes for every profession and job category, at every level, from entrylevel to executiveA comprehensive database of keywords, ... Read more

$19.49 USD

The nation's #1 online resume service offers its exclusive advice on how to craft a winning resumeThe Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with:Sample resumes for every profession and job category, at every level, from entrylevel to executiveA comprehensive database of keywords,
... Read more
Customer Data Platforms

Use People Data to Transform the Future of Marketing Engagement

by Martin Kihn, Christopher B. O'Hara ...

Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and ... Read more

$15.00 USD

Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and
... Read more
The Engaged Customer

The New Rules of Internet Direct Marketing

by Hans Peter Brondmo ...

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. ... Read more

$7.99 USD or Free with Kobo Plus

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts.
... Read more
Learn more - Ecommerce and Online Business

by Rajib Roy ...

This is a collection of my few articles (29 articles) related to e-commerce and online business. If you are Ecommerce business owner, working in any online business or planning to start your own online business this ebook is for you. I have chosen several articles from different categories to give you a full update. After reading this books you will know how to run your business effectively, tips ... Read more

Free

This is a collection of my few articles (29 articles) related to e-commerce and online business. If you are Ecommerce business owner, working in any online business or planning to start your own online business this ebook is for you. I have chosen several articles from different categories to give you a full update. After reading this books you will know how to run your business effectively, tips
... Read more

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“arild horsberg”

Hello $FirstName - Norwegian Case Studies

People who read this also enjoyed

Professional Product Owner, The

This Is Service Design Doing

Get Agile

The SaaS Sales Method Fundamentals: How to Have Customer Conversations

Successful Business Process Management

The SaaS Sales Method for Account Executives: How to Win Customers

Agile and Lean Program Management

The Resume.Com Guide to Writing Unbeatable Resumes

Customer Data Platforms

The Engaged Customer

Learn more - Ecommerce and Online Business

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