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“apg ltd”

Showing 1 - 6 of 6 results for “apg ltd”
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  • How not to Plan

    66 ways to screw it up

    by APG Ltd ...
    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot ... Read more

    $8.99 USD

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  • How Brands Grow: What Marketers Don't Know 1st Edition

    by Byron Sharp ...
    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present ... Read more

    $9.99 USD

  • Eat Your Greens

    by Wiemer Snijders ...
    How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying ... Read more

    $9.99 USD

  • The Choice Factory

    The award-winning guide to behavioural science and marketing

    by Richard Shotton ...
    **Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a ... Read more

    $18.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Brain Surfing: The Top Marketing Minds in the World

    by Heather LeFevre ...
    Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.Brain Surfing is a book that combines ... Read more

    $9.95 USD or Free with Kobo Plus

  • The Illusion of Choice

    16½ psychological biases that influence what we buy

    by Richard Shotton ...
    **'This book will make you better at your job' – Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision – and how to use them in business.**Every day we make hundreds of choices, many of them commercial.What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, ... Read more

    $18.99 USD

    Also available as: Audiobook

    Also available as: Audiobook