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Top Series in United States

Showing 1 - 12 of 12 results for “anthony kent
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  • Understanding Personalisation

    New Aspects of Design and Consumption

    Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital ... Read more

    $71.99 USD

  • Disruptive Urbanism

    Implications of the ‘Sharing Economy’ for Cities, Regions, and Urban Policy

    Disruptive Urbanism examines how different forms and modes of the so called "sharing economy" are manifesting in cities and regions throughout the world, and how policy makers are responding to these disruptions.The emergence of the so called "sharing economy" and the "disruptive technologies" have profound implications for urban policy and governance. Initial expectations that "sharing" of homes, ... Read more

    $62.99 USD

  • Retail Design

    Theoretical Perspectives

    Edited by Ann Petermans, Anthony Kent ...
    The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the ... Read more

    $42.99 USD

  • Smart Cities for Technological and Social Innovation

    Case Studies, Current Trends, and Future Steps

    Series series Smart Cities
    Smart Cities for Technological and Social Innovation establishes a key theoretical framework to understand the implementation and development of smart cities as innovation drivers, in terms of lasting impacts on productivity, livability and sustainability of specific initiatives. This framework is based on empirical analysis of 12 case studies, including pioneer projects from Europe, Asia, the ... Read more

    $112.99 USD

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  • Organization Theory

    Series series SAGE Course Companions series
    The SAGE Course Companion on Organization Theory is an accessible introduction to a challenging subject area. This book helps readers to extend their understanding of theories and make the connection between them and organizational practice. It will enhance their thinking skills in line with course requirements and provides support on how to revise for exams and prepare for and write assessed ... Read more

    $56.69 USD

  • Facilities Management

    Innovation and Performance

    Facilities Management sets out a new framework for the discipline of facilities management which challenges many of the norms and which sets out new methods for optimising the performance of a business. Successful facilities managers need a range of skills and need to be able to devise a range of innovative strategies for the future of the organisations in which they work.This new book follows on ... Read more

    $73.99 USD

  • Marketing Communication

    A Critical Introduction

    by Richard Varey ...
    Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building.Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing ... Read more

    $91.99 USD

  • Design Attitude

    Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant ... Read more

    $48.99 USD

  • This is Service Design Thinking

    Basics-Tools-Cases

    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Read more

    $28.99 USD

  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    by Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

    $118.99 USD

  • How To Get A Phd: A Handbook For Students And Their Supervisors

    How to Get a PhD is the market leading, classic book for PhD students and their supervisors. ... Read more

    $38.99 USD

  • Marketing Communications

    A European Perspective

    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Read more

    $38.99 USD