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  • Transforming Engagement, Happiness and Well-Being

    Enthusing People, Teams and Nations

    Series series Business and Management (R0)
    This book aims to help leaders maximise the engagement of employees and citizens by exploring the impact of a process of active enthusiasm (PACE). Engagement of employees has long been recognised as a key factor for organisational and national success. Yet, worldwide, engagement levels languish at only 25%. Providing a practical model, developed from in-depth global research, the authors show that ... Read more

    $40.99 USD

  • Human Resources or Human Capital?

    Managing People as Assets

    by Andrew Mayo ...
    Are people really an organisation's most important asset? Not necessarily; some may be liabilities - but others are the most important drivers of value that an organisation has. But...who are they? How do you know? How can you maximise the value they have and the value they provide? Finding the answers to questions like these is what human capital management is about. Whether public or private, ... Read more

    $76.99 USD

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  • Key Account Management

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    A Step-by-step Approach to Selecting, Assessing and Hiring the Right People

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  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    by Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

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  • Customer Care Excellence

    How to Create an Effective Customer Focus

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    Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, ... Read more

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  • Strategic Human Capital Management

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    Strategic human capital management (HCM) is not just a measurement focused approach to human resource management (HRM). It is certainly not a decision science in which people can be managed as a result of quantitative analysis and financial valuation. In fact, it is probably more of an art than a science and is a way of leading people to unlock great business performance. Strategic HCM focuses all ... Read more

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  • Handbook of CRM

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