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  • Smart farms

    Improving data-driven decision making in agriculture

    Series Book 147 - Burleigh Dodds Series in Agricultural Science
    Provides a detailed overview of the recent trends in farm information management systems, including their evolution and role in improving farmer decision makingConsiders the range of data mining techniques used in decision support systems, such as artificial neural networks and support vector machinesIncludes a selection of case studies which explore the use of decision support systems in ... Read more

    $161.99 USD

  • Confronting Security and Privacy Challenges in Digital Marketing

    Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in ... Read more

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    Series Book 3 - Icp Series On Climate Change Impacts, Adaptation, And Mitigation
    “Top agricultural scientists from around the world have taken up the challenge of sustainable agriculture, with the specific focus on integrating agronomic, climatological, biophysical and socio-economic perspectives and processes. Every chapter (of the Handbook) contributes to addressing the growing food-security challenges facing the world.”Foreword by Jeffrey Sachs, Director of the Earth ... Read more

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  • Artificial Intelligence in Customer Service

    The Next Frontier for Personalized Engagement

    Series series Intelligent Technologies and Robotics (R0)
    This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in ... Read more

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  • Managing the Digital Transformation

    Aligning Technologies, Business Models, and Operations

    Series series Emerging Operations Research Methodologies and Applications
    This book provides the key technologies involved in an organization’s digital transformation. It offers a deep understanding of the key technologies (Blockchain, AI, Big Data, IoT, etc.) involved and details the impact, the decision-making process, and the interplay between technologies, business models, and operations.Managing the Digital Transformation: Aligning Technologies, Business Models, ... Read more

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  • Creating a Roadmap Towards Circularity in the Built Environment

    Series series Engineering (R0)
    This open access book summarizes the research being pursued as part of the COST Action CA21103 titled "Implementation of Circular Economy in the Built Environment" (Circular B), which aims to define the methodology to develop a common circularity framework for inclusive application and assessment in new and existing buildings to support decision-making for all value chain stakeholders and appraise ... Read more

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  • Managing Technology Integration for Human Resources in Industry 5.0

    Edited by Naman Sharma, Kumar Shalender ...
    Although the transition between the first three industrial revolutions took more than a century, Industry 4.0 is progressing quickly. The emergence of digitalization has been rapid thanks to the development of cutting-edge technologies. Though we are witnessing this rapid technological decentralization and interconnectivity at present, organizations and researchers are already discussing Industry ... Read more

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  • Agri-Food Supply Chain Management: Breakthroughs in Research and Practice

    The development of a sustainable agricultural system is a critical concern for any nation in modern society. By implementing proper supply chain processes, available natural resources and food can be better utilized. Agri-Food Supply Chain Management: Breakthroughs in Research and Practice is a compendium of emerging perspectives on the development of an effective agricultural value chain and the ... Read more

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  • The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

    In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial ... Read more

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  • Data-Driven Business Intelligence Systems for Socio-Technical Organizations

    Edited by Pantea Keikhosrokiani ...
    The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) profoundly significant. Data-Driven Business Intelligence Systems for Socio-Technical Organizations delves into the heart of this transformative realm, offering an academic exploration of the tools, strategies, and methodologies that propel ... Read more

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  • Big Data in Bioeconomy

    Results from the European DataBio Project

    Series series Biomedical and Life Sciences (R0)
    This edited open access book presents the comprehensive outcome of The European DataBio Project, which examined new data-driven methods to shape a bioeconomy. These methods are used to develop new and sustainable ways to use forest, farm and fishery resources. As a European initiative, the goal is to use these new findings to support decision-makers and producers – meaning farmers, land and forest ... Read more

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  • AI-Driven Marketing Research and Data Analytics

    The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical ... Read more

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