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HCD Discovery Guides

Concepts & Operations

by Ana Monroe ...

Series Book 1 - HCD Guide Series
The Human-centered Design (HCD) Discovery Guide helps individuals and organizations understand customers, their goals, and their moments of delight and frustration.This modular guide was developed through real-world testing in organizations numbering from a dozen people to hundreds of thousands of employees. It shows how to move through customer research with confidence, from first ideas to final, ... Read more

$18.99 USD

The Human-centered Design (HCD) Discovery Guide helps individuals and organizations understand customers, their goals, and their moments of delight and frustration.This modular guide was developed through real-world testing in organizations numbering from a dozen people to hundreds of thousands of employees. It shows how to move through customer research with confidence, from first ideas to final,
... Read more

UX Research

Practical Techniques for Designing Better Products

by Brad Nunnally, David Farkas ...

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common ... Read more

$24.99 USD

Also available as: Audiobook

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common
... Read more

Also available as: Audiobook
Lean Customer Development

Building Products Your Customers Will Buy

by Cindy Alvarez ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Read more

$14.99 USD

Also available as: Audiobook

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers
... Read more

Also available as: Audiobook
Persuasive Business Proposals

Writing to Win More Customers, Clients, and Contracts

by Tom Sant ...

Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his ... Read more

$12.99 USD

Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his
... Read more
Digital Neuromarketing

The Psychology Of Persuasion In The Digital Age

by Sam Page ...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Read more

$9.99 USD

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of
... Read more
Just Enough Research

2024 Edition

by Erika Hall ...

Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.Just Enough Research is here to help.Whether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help ... Read more

$22.99 USD

Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.Just Enough Research is here to help.Whether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help
... Read more
Leading with Obeya

Using a big room to lead successful strategies

by Tim Wiegel ...

In 2014 when Tim Wiegel was introduced to the concept of Obeya, pieces of a puzzle started falling into place. The Obeya (Japanese for ‘big room’) is a physical space where visual management is used to align operational teams and leadership in their efforts to translate strategy into meaningful day-to-day work and results. Toyota started using Obeya during the development of the Prius in the 90’s. ... Read more

$14.99 USD or Free with Kobo Plus

In 2014 when Tim Wiegel was introduced to the concept of Obeya, pieces of a puzzle started falling into place. The Obeya (Japanese for ‘big room’) is a physical space where visual management is used to align operational teams and leadership in their efforts to translate strategy into meaningful day-to-day work and results. Toyota started using Obeya during the development of the Prius in the 90’s.
... Read more
Designing with Data

Improving the User Experience with A/B Testing

by Rochelle King, Elizabeth F Churchill, Caitlin Tan ...

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you how to conduct data-driven A/B testing for making ... Read more

$30.99 USD

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you how to conduct data-driven A/B testing for making
... Read more
Meeting Design

For Managers, Makers, and Everyone

by Kevin M. Hoffman ...

Meetings don’t have to be painfully inefficient snoozefests—if you design them. Meeting Design will teach you the design principles and innovative approaches you’ll need to transform meetings from boring to creative, from wasteful to productive. Meetings can and should be indispensable to your organization; Kevin Hoffman will show you how to design them for success. ... Read more

$34.99 USD

Meetings don’t have to be painfully inefficient snoozefests—if you design them. Meeting Design will teach you the design principles and innovative approaches you’ll need to transform meetings from boring to creative, from wasteful to productive. Meetings can and should be indispensable to your organization; Kevin Hoffman will show you how to design them for success.
... Read more
Product Management for UX People

From Designing to Thriving in a Product World

by Christian Crumlish ...

"This is the book to read if you're thinking of a career transition from UX to product." —Ellen Chisa, Founder in Residence, Boldstart VenturesUser experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian Crumlish demystifies product ... Read more

$40.99 USD

"This is the book to read if you're thinking of a career transition from UX to product." —Ellen Chisa, Founder in Residence, Boldstart VenturesUser experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian Crumlish demystifies product
... Read more
The Effective Hiring Manager

by Mark Horstman ...

Essential hiring and team-building lessons from the #1 Podcaster in the worldThe Effective Hiring Manager offers an essential guide for managers, team leaders, and HR professionals in organizations large or small. The author’s step-by-step approach makes the strategies easy to implement and help to ensure ongoing success.Hiring effectively is the single greatest long-term contribution to your ... Read more

$17.00 USD

Also available as: Audiobook

Essential hiring and team-building lessons from the #1 Podcaster in the worldThe Effective Hiring Manager offers an essential guide for managers, team leaders, and HR professionals in organizations large or small. The author’s step-by-step approach makes the strategies easy to implement and help to ensure ongoing success.Hiring effectively is the single greatest long-term contribution to your
... Read more

Also available as: Audiobook
Systems Thinking Strategy

The New Way to Understand Your Business and Drive Performance

by Jimmy Brown PhD ...

Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right ... Read more

$3.99 USD

Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right
... Read more

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UX Research

Lean Customer Development

Persuasive Business Proposals

Digital Neuromarketing

Just Enough Research

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Designing with Data

Meeting Design

Product Management for UX People

The Effective Hiring Manager

Systems Thinking Strategy

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